EFFECT OF CELEBRITY ENDORSEMENT ON BRAND LOYALTY THE MEDIATING ROLE OF BRAND PASSION

http://dx.doi.org/10.31703/gssr.2024(IX-I).15      10.31703/gssr.2024(IX-I).15      Published : Mar 2024
Authored by : Zargham Ullah Khan , Iram Shahzadi , Tania Arshad

15 Pages : 164-186

References

Cite this article

    APA : Khan, Z. U., Shahzadi, I., & Arshad, T. (2024). Effect of Celebrity Endorsement on Brand Loyalty: The Mediating Role of Brand Passion. Global Social Sciences Review, IX(I), 164-186. https://doi.org/10.31703/gssr.2024(IX-I).15
    CHICAGO : Khan, Zargham Ullah, Iram Shahzadi, and Tania Arshad. 2024. "Effect of Celebrity Endorsement on Brand Loyalty: The Mediating Role of Brand Passion." Global Social Sciences Review, IX (I): 164-186 doi: 10.31703/gssr.2024(IX-I).15
    HARVARD : KHAN, Z. U., SHAHZADI, I. & ARSHAD, T. 2024. Effect of Celebrity Endorsement on Brand Loyalty: The Mediating Role of Brand Passion. Global Social Sciences Review, IX, 164-186.
    MHRA : Khan, Zargham Ullah, Iram Shahzadi, and Tania Arshad. 2024. "Effect of Celebrity Endorsement on Brand Loyalty: The Mediating Role of Brand Passion." Global Social Sciences Review, IX: 164-186
    MLA : Khan, Zargham Ullah, Iram Shahzadi, and Tania Arshad. "Effect of Celebrity Endorsement on Brand Loyalty: The Mediating Role of Brand Passion." Global Social Sciences Review, IX.I (2024): 164-186 Print.
    OXFORD : Khan, Zargham Ullah, Shahzadi, Iram, and Arshad, Tania (2024), "Effect of Celebrity Endorsement on Brand Loyalty: The Mediating Role of Brand Passion", Global Social Sciences Review, IX (I), 164-186
    TURABIAN : Khan, Zargham Ullah, Iram Shahzadi, and Tania Arshad. "Effect of Celebrity Endorsement on Brand Loyalty: The Mediating Role of Brand Passion." Global Social Sciences Review IX, no. I (2024): 164-186. https://doi.org/10.31703/gssr.2024(IX-I).15