The use of organic cosmetics is gaining popularity in Pakistan due to associated health and environmental benefits. Consumers' preferences are rapidly shifting towards organic cosmetics because these products are based on natural ingredients. To analyze the gathered data of 300 female's convenience sampling technique was applied belonging to Faisalabad and Lahore. The data was collected about consumers' socioeconomic characteristics, consumption, purchase patterns with major factors of organic cosmetic consumer behavior and were analyzed using descriptive statistics and multiple regression techniques. The findings of the study revealed that three factors, health consciousness, environmental consciousness, and product quality information, impact significantly consumer behavior for organic cosmetics. Another factor needs for uniqueness showed a week impact on consumer behavior. This study provided valuable insights and recommendations to the industry about consumer behavior. It is suggested that marketers improve operational marketing policies by communicating the eco-friendly benefits of organic cosmetics.

This paper aims at exploring the mentality of the people which was shaped by the capitalist doctrine and how this mental state led the characters to take reckless and unethical decisions. The Marxist analysis is used to unravel multiple motivations and reasons behind those decisions, so basically, this study owes a debt to Karl Marx's class struggle and identification. The attitudes of the people are observed and looked at carefully through the Marxist lens, and the impact and failure of capitalism are identified. This research is organized on the basis of sharp textual and interpretative analysis of the text All My Sons by Arthur Miller under the umbrella of qualitative research method and the curious quest of the research questions besides the objectives to be explored under the lens of Marxist concepts; Class Conflict, Oppression, Exploitation and Commodification. The paper reveals how class conflict leads to the oppression of the masses.

This research examines the impact of brand addiction and self-liking in the relationship between big fiver personality traits and Electronic word of mouth (E-WOM). This research study is based upon a survey method, data from 233 respondents were collected to examine the impact of independent on dependent variables through mediation and moderation. Mediation and moderation were tested through Process and Hayes. The results of the present study show that the big five personality traits are a significant association with E-WOM. Results also reveal that brand addiction mediates while self-liking does not moderate the association between big five personality traits and E-WOM. This study also includes managerial implications, limitations and direction for future research.

The current study investigates the student-teachers' sustainability consciousness in the Pakistan context. For this purpose, public sector universities in Rawalpindi and Islamabad region offering four years undergraduate teacher-education programs were selected. The population of the current study were all the 1259 student-teachers studying in these public sector universities. A total population sampling technique was utilized due to the limited number of student-teachers in these universities. Data were collected from 753 student-teachers on the sustainability consciousness questionnaire developed by Gericke et al. (2019). An independent sample t-test and one-way ANOVA were utilized to ascertain any difference in student-teachers' sustainability consciousness based on their gender and semester of study. The results suggest that there was a significant difference in student-teachers environmental and social consciousness. However, no difference was found in the economic consciousness among the student-teachers.

This study explores Kafka's "Metamorphosis" using a modernistic lens. The study employs a qualitative method, analyzing textual lines through the ideas of modernism presented by Berry (1995). Findings reveal that Kafka employed experimental writing techniques of symbolism and stream of consciousness to depict elements of hope and the human connection with himself. Moreover, "Metamorphosis" contains modernistic themes of dehumanization, existential crisis, fear, violence, and absurdity. All these themes signify the degradation of Samsa to the extent that he ultimately meets his death. This study paves the way for academia to perceive literature in a broader sense rather than confining it to a single lens of interpretation.