IMPACT OF ADVERTISING APPEALS ON CHILDRENS WELLBEING EXPLORING THE MODERATING ROLE OF DISPOSITION

http://dx.doi.org/10.31703/gssr.2021(VI-II).07      10.31703/gssr.2021(VI-II).07      Published : Jun 2
Authored by : Shahid Mehmood , Amir Gulzar

07 Pages : 64-76

References

  • Beier, J. S., Gross, J. T., Brett, B. E., Stern, J. A., Martin, D. R., & Cassidy, J. (2019). Helping, Sharing, and Comforting in Young Children: Links to individual differences in attachment. Child development, 90(2), 273- 289.
  • Buijzen, M. & Valkenburg, P.M. (2003a),
  • Buijzen, M., & Valkenburg, P. M. (2005). Parental mediation of undesired advertising effects. Journal of Broadcasting and Electronic Media, 49, 153-165.
  • Christmann, A., & Aelst, S. V. (2006). Robust estimation of cronbach's alpha. Journal of Multivariate Analysis, 97, 1660-1674. https://doi.org/10.1016/j.jmva.2005.05.012
  • Davis-Kean, P.E.; Sandler, H.M.(2001). A meta- analysis of measures of self-esteem for young children: A framework for future measures. Child Dev, 72, 887-906.
  • De Jans, S., Van de Sompel, D., Hudders, L., & Cauberghe, V. (2019). Advertising targeting young children: an overview of 10 years of research (2006-2016). International Journal of Advertising, 38(2), 173-206
  • De Pauw, P., Cauberghe, V., & Hudders, L. (2019). Taking children's advertising literacy to a higher level: A multilevel analysis exploring the influence of parents, peers, and teachers. Communication Research, 46(8), 1197-1221.
  • Derbaix, C. & Pecheux, C. (2003),
  • Dirisu, I &Iyiola, J. (2014). Children advertisement and their effects on family purchasing behaviour: a study of Canaanland, Ota, Nigeria. Global Journal of Commerce & Management Perspective. 3(2) Pp 9-17
  • Engel, S. (2015).The Hungry Mind. The Origins of Curiosity in Childhood; Harvard University Press: Cambridge, MA, USA, ISBN 9780674736757.
  • Ezekiel, M. (2017). Effects of Advertising Appeals on Children Choice of Infant Food Products in Calabar. American Based Research Journal, 6(12).
  • Fattore, T., Mason, J. & Watson, E. (2008),
  • Gong, Z., & Cummins, R. G. (2020). Redefining rational and emotional advertising appeals as available processing resources: Toward an information processing perspective. Journal of Promotion Management, 26(2), 277-299.
  • Gulla, A. & Purohit, H. (2013),
  • Hémar-Nicolas, V., & Ezan, P. (2019). How do children make sense of food well-being? Food for thought for responsible retailers. International Journal of Retail & Distribution Management.
  • Hudders, L., De Pauw, P., Cauberghe, V., Panic, K., Zarouali, B., & Rozendaal, E. (2017). Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda. Journal of Advertising, 46(2), 333-349.
  • Kerns, K.A.; Aspelmeier, J.E.; Gentzler, A.L (2001).; Grabill, C.M. Parent-child attachment and monitoring in middle childhood. J. Fam. Psychol, 15, 69-81.
  • Khuhro, R. A., Qureshi, Q. A., Humayon, A. A., Yasin, M. N., & Javed, F. (2015). Relevance, Confusion, Entertainment and Skepticism towards Advertising. International Journal of Economics, Commerce and Management, 3(3), 1-9.
  • Kirks BA, Hendricks D. & Wyse B.(1982). Parent involvement in nutrition education for primary grade students. J Nutr Educ; 14:137-140.
  • Koblinsky, S. A. Guthrie J, & Lynch L. (1992). Evaluation of a nutrition education program for head start parents. J Nutr Educ. 1992; 24:4-12.
  • Kotler, P. & Lee, N. R. (2008), Social Marketing: Influencing Behaviors for Good, Sage Publications, Thousand Oaks, CA.
  • Lapierre, M. A. (2019). Advertising literacy and executive function: testing their influence on children's consumer behavior. Media Psychology, 22(1), 39-59
  • Livingstone, S., & Bober, M. (2006). Regulating the internet at home: Contrasting the perspectives of children and parents. In D. Buckingham, R. Willett (Eds.), Digital generations: Children, young people, and new media (pp. 93-113). Mahwah, N.J: Lawrence Erlbaum.
  • Mason, P. (2012),
  • McCarthy, N. (2018). A game approach to art appreciation for children: Encountering artworks with a spirited, plucky, brave and daring disposition. australian art education, 39(1), 146-159.
  • Mehta, R., & Bharadwaj, A. (2021). Food advertising targeting children in India: analysis and implications. Journal of Retailing and Consumer Services, 59, 102428.
  • Mondreti, P. V., & Malar, G. (2018). Sibling Disposition towards Children with Special Needs. In Handbook of Research on Psychosocial Perspectives of Human Communication Disorders (pp. 97-109). IGI Global.
  • Mortimer, K. (2008),
  • Nairn, A. & Mayo, E. (2009), Consumer Kids, Constable Robinson, London, UK.
  • Naumovska, L., & Milenkovska, A. (2017). Marketing to children: the impact of digital media. International Journal of Academic Research in Business and Social Sciences, 7(5), 276-283.
  • Nickerson, A.B.; Nagle, R.J. (2005). Parent and peer attachment in late childhood and early adolescence. J. Early Adolesc, 25, 223-249.
  • Nicolini, V., Cassia, F., & Bellotto, M. (2017). Children perceptions of emotional and rational appeals in social advertisements. Young Consumers.
  • O'Rourke, V., Miller, S. J., & Dunne, L. (2019). Increasing the Advertising Literacy of Primary School Children in Ireland: Findings from a Pilot RCT. International Journal of Digital Society, 10(2), 1478-1488.
  • Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2016). The impact of advertising on children's psychological well-being and life satisfaction. European Journal of Marketing.
  • Opree, S.J. (2012),
  • Oyewo, O & Salawu, A. (2014). A Thematic Analysis of Children's' Food Commercials on Nigerian TV Stations. Journal of Communication. 5 (2). 85-94
  • Pavlovi 'c, J.; Å efer, J.; Standovi 'c, D. (2010) Construction of self in children's daydreaming narratives: Story of two generations. Psihologija 2010, 43, 301-314.
  • Peng, H. (2013). Why and when do people hide knowledge?. Journal of knowledge management.
  • Petty, R.E. & Cacioppo, J.T. (1986),
  • Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of applied psychology, 88(5), 879.
  • Radesky, J., Chassiakos, Y. L. R., Ameenuddin, N., & Navsaria, D. (2020). Digital advertising to children. Pediatrics, 146(1).
  • Raza, S. H., & Zaman, U. (2021). Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism. Information, 12(2), 72.
  • Rhee, E. S., & Jung, W. S. (2019). Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals. Journal of Marketing Communications, 25(6), 571-585.
  • Roman, N. V., Davids, E. L., Moyo, A., Schilder, L., Lacante, M., & Lens, W. (2015).
  • Royne. S. M., & Pounders, K. (2021). The power of advertising in society: does advertising help or hinder consumer well- being?. International Journal of Advertising, 1-4.
  • Ryan, R.M. & Deci, EL (2001),
  • Ryff, C.D. (1989).
  • Ryff, C.D. & Singer, BH (2008),
  • Santos, S., Jiménez, S., Sampaio, J., & Leite, N. (2017). Effects of the Skills4Genius sports- based training program in creative behavior. PloS one, 12(2), e0172520.
  • Sharma, S. & Singh, R. (2006), Advertising: Planning and Implementation, PHI Learning Pvt. Ltd.
  • Springer, K.W. & Hauser, R.M. (2006).; Freese, J. Bad news indeed for Ryff's six-factor model of well-being. Soc. Sci. Res. 2006, 35, 1120- 1131.
  • Strasburger, V.C., Wilson, B.J. & Jordan, A.B. (2014), Children, Adolescent and the Media, Sage Publications, Thousand Oaks, CA.
  • Tarabashkina, L., Quester, P., & Tarabashkina, O. (2018). Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children. Psychology & Marketing, 35(10), 778-789.
  • Van Evra, J. (2004), Television and Child Development, Routledge, London.
  • Van Reijmersdal, E. A., Rozendaal, E., Smink, N., Van Noort, G., & Buijzen, M. (2017). Processes and effects of targeted online advertising among children. International Journal of Advertising, 36(3), 396-414.
  • Wang, M. T., Degol, J. L., Amemiya, J., Parr, A., & Guo, J. (2020). Classroom climate and children's academic and psychological well-being: A systematic review and meta- analysis. Developmental Review, 57, 100912.
  • Wray-Lake, L.; Crouter, AC; McHale, S.M.(2010). Developmental patterns in decision-making autonomy across middle childhood and adolescence: European American parents' perspectives. Child Dev., 81, 636-651.
  • Zajenkowski, M.; Carrelli, M.G.; Ledzi ' nka, M.(2015). Cognitive processes in time perspective. In Time Perspective Theory; Review; Research and Application; Stolarski, M., Fieulaine, N., van Beek, W., Eds.; Springer: New York, NY, USA,; pp. 243-255, ISBN 978-3319-07368-2.
  • Beier, J. S., Gross, J. T., Brett, B. E., Stern, J. A., Martin, D. R., & Cassidy, J. (2019). Helping, Sharing, and Comforting in Young Children: Links to individual differences in attachment. Child development, 90(2), 273- 289.
  • Buijzen, M. & Valkenburg, P.M. (2003a),
  • Buijzen, M., & Valkenburg, P. M. (2005). Parental mediation of undesired advertising effects. Journal of Broadcasting and Electronic Media, 49, 153-165.
  • Christmann, A., & Aelst, S. V. (2006). Robust estimation of cronbach's alpha. Journal of Multivariate Analysis, 97, 1660-1674. https://doi.org/10.1016/j.jmva.2005.05.012
  • Davis-Kean, P.E.; Sandler, H.M.(2001). A meta- analysis of measures of self-esteem for young children: A framework for future measures. Child Dev, 72, 887-906.
  • De Jans, S., Van de Sompel, D., Hudders, L., & Cauberghe, V. (2019). Advertising targeting young children: an overview of 10 years of research (2006-2016). International Journal of Advertising, 38(2), 173-206
  • De Pauw, P., Cauberghe, V., & Hudders, L. (2019). Taking children's advertising literacy to a higher level: A multilevel analysis exploring the influence of parents, peers, and teachers. Communication Research, 46(8), 1197-1221.
  • Derbaix, C. & Pecheux, C. (2003),
  • Dirisu, I &Iyiola, J. (2014). Children advertisement and their effects on family purchasing behaviour: a study of Canaanland, Ota, Nigeria. Global Journal of Commerce & Management Perspective. 3(2) Pp 9-17
  • Engel, S. (2015).The Hungry Mind. The Origins of Curiosity in Childhood; Harvard University Press: Cambridge, MA, USA, ISBN 9780674736757.
  • Ezekiel, M. (2017). Effects of Advertising Appeals on Children Choice of Infant Food Products in Calabar. American Based Research Journal, 6(12).
  • Fattore, T., Mason, J. & Watson, E. (2008),
  • Gong, Z., & Cummins, R. G. (2020). Redefining rational and emotional advertising appeals as available processing resources: Toward an information processing perspective. Journal of Promotion Management, 26(2), 277-299.
  • Gulla, A. & Purohit, H. (2013),
  • Hémar-Nicolas, V., & Ezan, P. (2019). How do children make sense of food well-being? Food for thought for responsible retailers. International Journal of Retail & Distribution Management.
  • Hudders, L., De Pauw, P., Cauberghe, V., Panic, K., Zarouali, B., & Rozendaal, E. (2017). Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda. Journal of Advertising, 46(2), 333-349.
  • Kerns, K.A.; Aspelmeier, J.E.; Gentzler, A.L (2001).; Grabill, C.M. Parent-child attachment and monitoring in middle childhood. J. Fam. Psychol, 15, 69-81.
  • Khuhro, R. A., Qureshi, Q. A., Humayon, A. A., Yasin, M. N., & Javed, F. (2015). Relevance, Confusion, Entertainment and Skepticism towards Advertising. International Journal of Economics, Commerce and Management, 3(3), 1-9.
  • Kirks BA, Hendricks D. & Wyse B.(1982). Parent involvement in nutrition education for primary grade students. J Nutr Educ; 14:137-140.
  • Koblinsky, S. A. Guthrie J, & Lynch L. (1992). Evaluation of a nutrition education program for head start parents. J Nutr Educ. 1992; 24:4-12.
  • Kotler, P. & Lee, N. R. (2008), Social Marketing: Influencing Behaviors for Good, Sage Publications, Thousand Oaks, CA.
  • Lapierre, M. A. (2019). Advertising literacy and executive function: testing their influence on children's consumer behavior. Media Psychology, 22(1), 39-59
  • Livingstone, S., & Bober, M. (2006). Regulating the internet at home: Contrasting the perspectives of children and parents. In D. Buckingham, R. Willett (Eds.), Digital generations: Children, young people, and new media (pp. 93-113). Mahwah, N.J: Lawrence Erlbaum.
  • Mason, P. (2012),
  • McCarthy, N. (2018). A game approach to art appreciation for children: Encountering artworks with a spirited, plucky, brave and daring disposition. australian art education, 39(1), 146-159.
  • Mehta, R., & Bharadwaj, A. (2021). Food advertising targeting children in India: analysis and implications. Journal of Retailing and Consumer Services, 59, 102428.
  • Mondreti, P. V., & Malar, G. (2018). Sibling Disposition towards Children with Special Needs. In Handbook of Research on Psychosocial Perspectives of Human Communication Disorders (pp. 97-109). IGI Global.
  • Mortimer, K. (2008),
  • Nairn, A. & Mayo, E. (2009), Consumer Kids, Constable Robinson, London, UK.
  • Naumovska, L., & Milenkovska, A. (2017). Marketing to children: the impact of digital media. International Journal of Academic Research in Business and Social Sciences, 7(5), 276-283.
  • Nickerson, A.B.; Nagle, R.J. (2005). Parent and peer attachment in late childhood and early adolescence. J. Early Adolesc, 25, 223-249.
  • Nicolini, V., Cassia, F., & Bellotto, M. (2017). Children perceptions of emotional and rational appeals in social advertisements. Young Consumers.
  • O'Rourke, V., Miller, S. J., & Dunne, L. (2019). Increasing the Advertising Literacy of Primary School Children in Ireland: Findings from a Pilot RCT. International Journal of Digital Society, 10(2), 1478-1488.
  • Opree, S. J., Buijzen, M., & van Reijmersdal, E. A. (2016). The impact of advertising on children's psychological well-being and life satisfaction. European Journal of Marketing.
  • Opree, S.J. (2012),
  • Oyewo, O & Salawu, A. (2014). A Thematic Analysis of Children's' Food Commercials on Nigerian TV Stations. Journal of Communication. 5 (2). 85-94
  • Pavlovi 'c, J.; Å efer, J.; Standovi 'c, D. (2010) Construction of self in children's daydreaming narratives: Story of two generations. Psihologija 2010, 43, 301-314.
  • Peng, H. (2013). Why and when do people hide knowledge?. Journal of knowledge management.
  • Petty, R.E. & Cacioppo, J.T. (1986),
  • Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of applied psychology, 88(5), 879.
  • Radesky, J., Chassiakos, Y. L. R., Ameenuddin, N., & Navsaria, D. (2020). Digital advertising to children. Pediatrics, 146(1).
  • Raza, S. H., & Zaman, U. (2021). Effect of Cultural Distinctiveness and Perception of Digital Advertising Appeals on Online Purchase Intention of Clothing Brands: Moderation of Gender Egalitarianism. Information, 12(2), 72.
  • Rhee, E. S., & Jung, W. S. (2019). Brand familiarity as a moderating factor in the ad and brand attitude relationship and advertising appeals. Journal of Marketing Communications, 25(6), 571-585.
  • Roman, N. V., Davids, E. L., Moyo, A., Schilder, L., Lacante, M., & Lens, W. (2015).
  • Royne. S. M., & Pounders, K. (2021). The power of advertising in society: does advertising help or hinder consumer well- being?. International Journal of Advertising, 1-4.
  • Ryan, R.M. & Deci, EL (2001),
  • Ryff, C.D. (1989).
  • Ryff, C.D. & Singer, BH (2008),
  • Santos, S., Jiménez, S., Sampaio, J., & Leite, N. (2017). Effects of the Skills4Genius sports- based training program in creative behavior. PloS one, 12(2), e0172520.
  • Sharma, S. & Singh, R. (2006), Advertising: Planning and Implementation, PHI Learning Pvt. Ltd.
  • Springer, K.W. & Hauser, R.M. (2006).; Freese, J. Bad news indeed for Ryff's six-factor model of well-being. Soc. Sci. Res. 2006, 35, 1120- 1131.
  • Strasburger, V.C., Wilson, B.J. & Jordan, A.B. (2014), Children, Adolescent and the Media, Sage Publications, Thousand Oaks, CA.
  • Tarabashkina, L., Quester, P., & Tarabashkina, O. (2018). Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children. Psychology & Marketing, 35(10), 778-789.
  • Van Evra, J. (2004), Television and Child Development, Routledge, London.
  • Van Reijmersdal, E. A., Rozendaal, E., Smink, N., Van Noort, G., & Buijzen, M. (2017). Processes and effects of targeted online advertising among children. International Journal of Advertising, 36(3), 396-414.
  • Wang, M. T., Degol, J. L., Amemiya, J., Parr, A., & Guo, J. (2020). Classroom climate and children's academic and psychological well-being: A systematic review and meta- analysis. Developmental Review, 57, 100912.
  • Wray-Lake, L.; Crouter, AC; McHale, S.M.(2010). Developmental patterns in decision-making autonomy across middle childhood and adolescence: European American parents' perspectives. Child Dev., 81, 636-651.
  • Zajenkowski, M.; Carrelli, M.G.; Ledzi ' nka, M.(2015). Cognitive processes in time perspective. In Time Perspective Theory; Review; Research and Application; Stolarski, M., Fieulaine, N., van Beek, W., Eds.; Springer: New York, NY, USA,; pp. 243-255, ISBN 978-3319-07368-2.

Cite this article

    APA : Mehmood, S., & Gulzar, A. (2021). Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition. Global Social Sciences Review, VI(II), 64-76. https://doi.org/10.31703/gssr.2021(VI-II).07
    CHICAGO : Mehmood, Shahid, and Amir Gulzar. 2021. "Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition." Global Social Sciences Review, VI (II): 64-76 doi: 10.31703/gssr.2021(VI-II).07
    HARVARD : MEHMOOD, S. & GULZAR, A. 2021. Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition. Global Social Sciences Review, VI, 64-76.
    MHRA : Mehmood, Shahid, and Amir Gulzar. 2021. "Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition." Global Social Sciences Review, VI: 64-76
    MLA : Mehmood, Shahid, and Amir Gulzar. "Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition." Global Social Sciences Review, VI.II (2021): 64-76 Print.
    OXFORD : Mehmood, Shahid and Gulzar, Amir (2021), "Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition", Global Social Sciences Review, VI (II), 64-76
    TURABIAN : Mehmood, Shahid, and Amir Gulzar. "Impact of Advertising Appeals on Children's Well-being: Exploring the Moderating Role of Disposition." Global Social Sciences Review VI, no. II (2021): 64-76. https://doi.org/10.31703/gssr.2021(VI-II).07