ARTICLE

TRADITIONAL VERSUS SOCIAL MEDIA NEWS COVERAGE AN ANALYSIS OF THE TOPIC SELECTION PRIORITIES

14 Pages : 146-154

http://dx.doi.org/10.31703/gssr.2023(VIII-I).14      10.31703/gssr.2023(VIII-I).14      Published : Mar 2023

Traditional versus Social Media News Coverage: An Analysis of the Topic Selection Priorities

    The current study was carried out on framing the ongoing debate on the inter-relationship which exists between social media and traditional media news coverages. Its particular focus is to analyze how both mediums focus on their topic selection when it comes to prioritizing an issue to be presented at the top. By employing the content analysis technique of the Facebook posts and newspaper articles the study tried to sort out to what extent differences exist in traditional media and social media coverage with respect to the selection of the topic in Pakistan. The researchers used Chi-square tests to weigh up the use of alternative media and the frame selection of social media in the selected timeline. The study concluded that social media and traditional media react differently when covering social issues. Social media showed better interaction patterns on grass root issues whereas traditional media focused more on covering political issues.

    (1) Sadaf Asif
    Lecturer, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
    (2) Noor-ul -Ain
    Lecturer, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.
    (3) Ayesha Siddiqua
    Associate Professor, Department of Media and Communication Studies, National University of Modern Languages, Islamabad, Pakistan.

Cite this article

    APA : Asif, S., -Ain, N., & Siddiqua, A. (2023). Traditional versus Social Media News Coverage: An Analysis of the Topic Selection Priorities. Global Social Sciences Review, VIII(I), 146-154. https://doi.org/10.31703/gssr.2023(VIII-I).14
    CHICAGO : Asif, Sadaf, Noor-ul -Ain, and Ayesha Siddiqua. 2023. "Traditional versus Social Media News Coverage: An Analysis of the Topic Selection Priorities." Global Social Sciences Review, VIII (I): 146-154 doi: 10.31703/gssr.2023(VIII-I).14
    HARVARD : ASIF, S., -AIN, N. & SIDDIQUA, A. 2023. Traditional versus Social Media News Coverage: An Analysis of the Topic Selection Priorities. Global Social Sciences Review, VIII, 146-154.
    MHRA : Asif, Sadaf, Noor-ul -Ain, and Ayesha Siddiqua. 2023. "Traditional versus Social Media News Coverage: An Analysis of the Topic Selection Priorities." Global Social Sciences Review, VIII: 146-154
    MLA : Asif, Sadaf, Noor-ul -Ain, and Ayesha Siddiqua. "Traditional versus Social Media News Coverage: An Analysis of the Topic Selection Priorities." Global Social Sciences Review, VIII.I (2023): 146-154 Print.
    OXFORD : Asif, Sadaf, -Ain, Noor-ul, and Siddiqua, Ayesha (2023), "Traditional versus Social Media News Coverage: An Analysis of the Topic Selection Priorities", Global Social Sciences Review, VIII (I), 146-154
    TURABIAN : Asif, Sadaf, Noor-ul -Ain, and Ayesha Siddiqua. "Traditional versus Social Media News Coverage: An Analysis of the Topic Selection Priorities." Global Social Sciences Review VIII, no. I (2023): 146-154. https://doi.org/10.31703/gssr.2023(VIII-I).14