This paper establishes a theoretical lens through which funding bodies can see the effectiveness
of an entrepreneurial education program, from the perspective of institutional accountability. In
this regard, quality notions; exception, fitness for purpose, perfection, transformation, and value for money are
put to the investigation during semi-structured interviews. The interviewed data were analyzed qualitatively by
employing discourse analysis. The findings of the research suggest that the notion of quality in the
entrepreneurship program is a blend of value for money and transformation.
Gohar Saleem Parvaiz
Assistant Professor, Department of Management Science, Institute of Management Sciences Peshawar, KP, Pakistan.
Assistant Professor, Institute of Business Studies and Leadership, Abdul Wali Khan University Mardan, KP, Pakistan.
Shams Ur Rehman
Assistant Professor, Department of Business Administration, Northern University Nowshera, KP, Pakistan.
Entrepreneurship, Quality Education, Value for Money, Transformation, Fitness for Purpose