An Exploratory Case Study of Non-Entrepreneurs (Thematic Analysis)
Non-entrepreneur refers to a person who is non-actor and absent from entrepreneurial actions and not making intention towards entrepreneurship. An exploratory case study method (Yin, 2014) was used to carry out the research. Unstructured interviews were conducted with four non-entrepreneurs and field notes were written down on the notebook with the pencil to save the data. Thematic analysis was applied to the text to reach the important themes deducted from views and perceptions of the participants. Finding of the study depicted that lack of personal intention and will, lack of knowledge and information about entrepreneurship, lack of understanding the entrepreneurship, no familial association with business, family involvement in the selection of career and education were major impediments. In the end, important implications were drawn i.e. seminars and conferences must be conducted to overcome the hurdles of lacking the understanding of entrepreneurship.
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Non-entrepreneurs, lack of entrepreneurship knowledge and understanding, family involvement in career selection, lack of personal desire and will, family business, self-efficacy, culture
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(1) Muhammad Furqan Ashraf
PhD Scholar,Department of Sociology, Government College University, Faisalabad, Punjab, Pakistan.
(2) Babak Mahmood
Associate Professor, Department of Sociology,Government College University, Faisalabad, Punjab, Pakistan.
(3) Mudassar Mushtaq
PhD Scholar,Business Administration,National College of Business Administration and Economics (NCBA&E) Lahore, Punjab, Pakistan.
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Cite this article
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APA : Ashraf, M. F., Mahmood, B., & Mushtaq, M. (2020). An Exploratory Case Study of Non-Entrepreneurs (Thematic Analysis). Global Social Sciences Review, V(I), 379-389. https://doi.org/10.31703/gssr.2020(V-I).39
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CHICAGO : Ashraf, Muhammad Furqan, Babak Mahmood, and Mudassar Mushtaq. 2020. "An Exploratory Case Study of Non-Entrepreneurs (Thematic Analysis)." Global Social Sciences Review, V (I): 379-389 doi: 10.31703/gssr.2020(V-I).39
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HARVARD : ASHRAF, M. F., MAHMOOD, B. & MUSHTAQ, M. 2020. An Exploratory Case Study of Non-Entrepreneurs (Thematic Analysis). Global Social Sciences Review, V, 379-389.
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MHRA : Ashraf, Muhammad Furqan, Babak Mahmood, and Mudassar Mushtaq. 2020. "An Exploratory Case Study of Non-Entrepreneurs (Thematic Analysis)." Global Social Sciences Review, V: 379-389
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MLA : Ashraf, Muhammad Furqan, Babak Mahmood, and Mudassar Mushtaq. "An Exploratory Case Study of Non-Entrepreneurs (Thematic Analysis)." Global Social Sciences Review, V.I (2020): 379-389 Print.
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OXFORD : Ashraf, Muhammad Furqan, Mahmood, Babak, and Mushtaq, Mudassar (2020), "An Exploratory Case Study of Non-Entrepreneurs (Thematic Analysis)", Global Social Sciences Review, V (I), 379-389
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TURABIAN : Ashraf, Muhammad Furqan, Babak Mahmood, and Mudassar Mushtaq. "An Exploratory Case Study of Non-Entrepreneurs (Thematic Analysis)." Global Social Sciences Review V, no. I (2020): 379-389. https://doi.org/10.31703/gssr.2020(V-I).39