Non-entrepreneur refers to a person who is non-actor and absent from entrepreneurial actions
and not making intention towards entrepreneurship. An exploratory case study method (Yin,
2014) was used to carry out the research. Unstructured interviews were conducted with four non-entrepreneurs
and field notes were written down on the notebook with the pencil to save the data. Thematic analysis was
applied to the text to reach the important themes deducted from views and perceptions of the participants.
Finding of the study depicted that lack of personal intention and will, lack of knowledge and information about
entrepreneurship, lack of understanding the entrepreneurship, no familial association with business, family
involvement in the selection of career and education were major impediments. In the end, important implications
were drawn i.e. seminars and conferences must be conducted to overcome the hurdles of lacking the
understanding of entrepreneurship.
1-Muhammad Furqan Ashraf PhD Scholar,Department of Sociology, Government College University, Faisalabad, Punjab, Pakistan.2-Babak Mahmood Associate Professor, Department of Sociology,Government College University, Faisalabad, Punjab, Pakistan.3-Mudassar Mushtaq PhD Scholar,Business Administration,National College of Business Administration and Economics (NCBA&E) Lahore, Punjab, Pakistan.
Non-entrepreneurs, lack of entrepreneurship knowledge and understanding, family involvement in career selection, lack of personal desire and will, family business, self-efficacy, culture