The research paper investigates the socio-cultural constraints faced by women entrepreneurs during startup and expansion of their entrepreneurial ventures in Ahmedpur East of District Bahawalpur through documenting their lived experiences. The research is primarily a multi-sited ethnography and utilizes qualitative research methods such as in-depth semi-structured interviews and focused group discussions on collecting primary data from a selective sample of 25 entrepreneurs ascertained through sampling technique. The study highlights gender-specific socio-cultural challenges such as social perceptions and biases, work-life balance, patronage of male family members, restricted mobility owing to Purdah and low recognition and payment of women's work etc. as prime reasons that hinder not only women participation as entrepreneurs but also inhibits their engagements and choices in entrepreneurship. Socio-cultural factors not only systematically impact women's social interactions and decision-making but transform into multiple other challenges that women fight and struggle with while making their space as entrepreneurs.

his research explores the dynamics of women entrepreneurs in the context of Khyber Pakhtunkhwa (KP), Pakistan. Underpinning on contemporary literature on drivers and barriers of women entrepreneurs, this research argues that literature and empirical evidences on negotiations is scarce and underdeveloped. Therefore, capitalizing on an interpretive qualitative assumption, this research collected date through semi-structured interviews and analyzed through thematic analysis. Conceptually, this research provides a fresh and novel perspective by providing interesting inside from empirical evidences. This research concludes that women entrepreneurs in Peshawar, Pakistan cultural and social constraints. However, personal motivation and family support helped them to negotiate with these constraints.