In this study, we explore the significance of environmental factors for companies and large businesses in the rapidly growing modern world. The focus is on green competitiveness, which plays a crucial role in sustainable development. A bibliometric analysis was conducted on 30,000 scientific papers indexed in the Scopus database from 1996 to 2019. The analysis revealed that 2004 marked a turning point when research articles from around the world began highlighting the value of green competitiveness, a trend that has continued to dominate since then. Major nations like the United States, China, India, Great Britain, and Taiwan have addressed this phenomenon. The study identified clusters of scientific papers that connect green competitiveness with concepts such as green marketing, green innovation, and sustainable development. The findings suggest that implementing effective marketing strategies based on green competitiveness can contribute to building a productive and sustainable society.