The current study is an examination of increasing coverage of food crimes on media and its influence on the public. There are number of broadcasts, commentaries, articles and investigations that have surfaced on public platforms regarding the heinous individual and organized food crimes in Pakistan, literature about the food safety standards in Pakistan has also confirmed that the increasing safety violations have created an impact on public health. These investigative initiatives have created an impact on the audience about reevaluating their choices and decisions about the procurement of common to specialized food items and supplies. This study assesses a range of concepts related to food risk and safety perception amongst the audience with reference to the role and effectiveness of media. The media’s function is assessed in the broader framework of public service and social responsibility theories.

The media has played a significant role in shaping national identity, a subject of growing interest globally and, more specifically, in Pakistan, where it has actively influenced public perceptions of the nation’s identity and its position in the world. This paper seeks to explore the construction of national identity in Pakistan and how various forms of media ranging from state-controlled traditional outlets to social media platforms have constituted and transformed Pakistan as both a space for and a component of what is recognized as national identity. In constructing the ‘image’ of Pakistan after independence, the media particularly state media was instrumental in promoting a unified Muslim identity in South Asia. In contemporary times, however, the proliferation of private and social media has diversified these narratives, resulting in a fractured yet dynamic national identity.