References
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- Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.
- Azizi, S., Movahed, S. A., &Khah, M. H. (2009). The effect of marketing strategy and marketing capability on business performance. Case study: Iran's medical equipment sector. Journal of Medical Marketing, 9(4), 309-317.
- Bessant, J., Francis, D., Meredith, S., Kaplinsky, R., & Brown, S. (2001). Developing manufacturing agility in SMEs. International Journal of Technology Management, 22(1-3), 28-54.
- Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. psychometrika, 16(3), 297-334.
- Day, G. S., & Montgomery, D. B. (1999). Charting new directions for marketing. The Journal of Marketing, 3-13.
- Elkington, J. (2013). Enter the triple bottom line. In The triple bottom line (pp. 23-38). Routledge.
- Fillis, I. (2000). Being creative at the marketing/entrepreneurship interface: lessons from the art industry. Journal of Research in Marketing and Entrepreneurship, 2(2), 125-137.
- Frost, J. J., & Darroch, J. E. (2008). Factors associated with contraceptive choice and inconsistent method use, United States, 2004. Perspectives on sexual and reproductive health, 40(2), 94-104.
- Gummesson, E. (1999). Total relationship marketing: experimenting with a synthesis of research frontiers. Australasian Marketing Journal, 7, 72-85.
- Iacovou, C. L., Thompson, R. L., & Smith, H. J. (2009). Selective status reporting in information systems projects: a dyadic-level investigation. MIS quarterly, 785-810.
- Kotler, P. (1997). Marketing management, 7th.
- Kotler, P., Saliba, S., & Wrenn, B. (1991). Marketing management: Analysis, planning, and control: Instructor's Manual. Prentice-hall.
- Martin, M. S., & Namusonge, M. J. (2014). Influence of innovation on small and medium enterprise (sme) growth. International Journal for Innovation Education and Research, 2(5), 31-41.
- Mingaine, L. (2013). Challenges encountered by Principals during implementation of ICT in public secondary schools, Kenya. Journal of Sociological Research, 4(2) 1-1
- Muraya, D. (2012). The Cultural Perspective of International Operations by Barclays Bank of Kenya. Unpublished MBA Thesis.
- Nohria, N. (2012). What business schools can learn from the medical profession. Harvard business review, 90(1-2), 38-38.
- Paige, R. C., & Littrell, M. A. (2002). Craft retailers' criteria for success and associated business strategies. Journal of small business management, 40(4), 314-331.
- Pomering, A., Noble, G., & Johnson, L. (2008, July). A sustainability roadmap for contemporary marketing education: thinking beyond the 4Ps. In Academy of Marketing Conference, Aberdeen, Scotland
- Siu, W. S., & Liu, Z. C. (2005). Marketing in Chinese small and medium enterprises (SMEs): The state of the art in a Chinese socialist economy. Small Business Economics, 25(4), 333-346.
- Tanwar, R. (2013). Porter's Generic Competitive Strategies. IOSR Journal of Business and Management (IOSR-JBM), 15 (1), 11-17
- VilasecaRequena, J., Torrent Sellens, J., MeseguerArtola, A., & Rodriguez-Ardura, I. (2007). An integrated model of the adoption and extent of e-commerce in firms. International Advance in Economics Research Journal, 13(2), 222-241
- Wamba, S. F., & Carter, L. (2016). Social media tools adoption and use by SMEs: An empirical study. In Social media and Networking: Concepts, methodologies, tools, and applications (pp. 791-806). IGI Global.
- Yudelson, Julian (1999)
- Ardjouman, D., &Asma, B. (2015). Marketing Management Strategies Affecting Performance of Small and Medium Enterprises (SMEs) in Cote d'Ivoire. International Journal of Business and Social Science, 6(4).
- Armstrong, G., Adam, S., Denize, S., & Kotler, P. (2014). Principles of marketing. Pearson Australia.
- Azizi, S., Movahed, S. A., &Khah, M. H. (2009). The effect of marketing strategy and marketing capability on business performance. Case study: Iran's medical equipment sector. Journal of Medical Marketing, 9(4), 309-317.
- Bessant, J., Francis, D., Meredith, S., Kaplinsky, R., & Brown, S. (2001). Developing manufacturing agility in SMEs. International Journal of Technology Management, 22(1-3), 28-54.
- Cronbach, L. J. (1951). Coefficient alpha and the internal structure of tests. psychometrika, 16(3), 297-334.
- Day, G. S., & Montgomery, D. B. (1999). Charting new directions for marketing. The Journal of Marketing, 3-13.
- Elkington, J. (2013). Enter the triple bottom line. In The triple bottom line (pp. 23-38). Routledge.
- Fillis, I. (2000). Being creative at the marketing/entrepreneurship interface: lessons from the art industry. Journal of Research in Marketing and Entrepreneurship, 2(2), 125-137.
- Frost, J. J., & Darroch, J. E. (2008). Factors associated with contraceptive choice and inconsistent method use, United States, 2004. Perspectives on sexual and reproductive health, 40(2), 94-104.
- Gummesson, E. (1999). Total relationship marketing: experimenting with a synthesis of research frontiers. Australasian Marketing Journal, 7, 72-85.
- Iacovou, C. L., Thompson, R. L., & Smith, H. J. (2009). Selective status reporting in information systems projects: a dyadic-level investigation. MIS quarterly, 785-810.
- Kotler, P. (1997). Marketing management, 7th.
- Kotler, P., Saliba, S., & Wrenn, B. (1991). Marketing management: Analysis, planning, and control: Instructor's Manual. Prentice-hall.
- Martin, M. S., & Namusonge, M. J. (2014). Influence of innovation on small and medium enterprise (sme) growth. International Journal for Innovation Education and Research, 2(5), 31-41.
- Mingaine, L. (2013). Challenges encountered by Principals during implementation of ICT in public secondary schools, Kenya. Journal of Sociological Research, 4(2) 1-1
- Muraya, D. (2012). The Cultural Perspective of International Operations by Barclays Bank of Kenya. Unpublished MBA Thesis.
- Nohria, N. (2012). What business schools can learn from the medical profession. Harvard business review, 90(1-2), 38-38.
- Paige, R. C., & Littrell, M. A. (2002). Craft retailers' criteria for success and associated business strategies. Journal of small business management, 40(4), 314-331.
- Pomering, A., Noble, G., & Johnson, L. (2008, July). A sustainability roadmap for contemporary marketing education: thinking beyond the 4Ps. In Academy of Marketing Conference, Aberdeen, Scotland
- Siu, W. S., & Liu, Z. C. (2005). Marketing in Chinese small and medium enterprises (SMEs): The state of the art in a Chinese socialist economy. Small Business Economics, 25(4), 333-346.
- Tanwar, R. (2013). Porter's Generic Competitive Strategies. IOSR Journal of Business and Management (IOSR-JBM), 15 (1), 11-17
- VilasecaRequena, J., Torrent Sellens, J., MeseguerArtola, A., & Rodriguez-Ardura, I. (2007). An integrated model of the adoption and extent of e-commerce in firms. International Advance in Economics Research Journal, 13(2), 222-241
- Wamba, S. F., & Carter, L. (2016). Social media tools adoption and use by SMEs: An empirical study. In Social media and Networking: Concepts, methodologies, tools, and applications (pp. 791-806). IGI Global.
- Yudelson, Julian (1999)
Cite this article
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APA : Nazim, M. D., Batool, S., & Urooge, S. (2019). Marketing Strategies of SMEs and Performance: Empirical Evidence from Pharmaceutical Sector of Khyber Pakhtunkhwa. Global Social Sciences Review, IV(II), 151-157. https://doi.org/10.31703/gssr.2019(IV-II).20
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CHICAGO : Nazim, Mian Daud, Saima Batool, and Saima Urooge. 2019. "Marketing Strategies of SMEs and Performance: Empirical Evidence from Pharmaceutical Sector of Khyber Pakhtunkhwa." Global Social Sciences Review, IV (II): 151-157 doi: 10.31703/gssr.2019(IV-II).20
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HARVARD : NAZIM, M. D., BATOOL, S. & UROOGE, S. 2019. Marketing Strategies of SMEs and Performance: Empirical Evidence from Pharmaceutical Sector of Khyber Pakhtunkhwa. Global Social Sciences Review, IV, 151-157.
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MHRA : Nazim, Mian Daud, Saima Batool, and Saima Urooge. 2019. "Marketing Strategies of SMEs and Performance: Empirical Evidence from Pharmaceutical Sector of Khyber Pakhtunkhwa." Global Social Sciences Review, IV: 151-157
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MLA : Nazim, Mian Daud, Saima Batool, and Saima Urooge. "Marketing Strategies of SMEs and Performance: Empirical Evidence from Pharmaceutical Sector of Khyber Pakhtunkhwa." Global Social Sciences Review, IV.II (2019): 151-157 Print.
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OXFORD : Nazim, Mian Daud, Batool, Saima, and Urooge, Saima (2019), "Marketing Strategies of SMEs and Performance: Empirical Evidence from Pharmaceutical Sector of Khyber Pakhtunkhwa", Global Social Sciences Review, IV (II), 151-157
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TURABIAN : Nazim, Mian Daud, Saima Batool, and Saima Urooge. "Marketing Strategies of SMEs and Performance: Empirical Evidence from Pharmaceutical Sector of Khyber Pakhtunkhwa." Global Social Sciences Review IV, no. II (2019): 151-157. https://doi.org/10.31703/gssr.2019(IV-II).20