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THE ROLE OF SALIENCE AND COMMON GROUNDS IN INTERCULTURAL COMMUNICATION A DESCRIPTIVE STUDY

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09 Pages : 90 - 99

http://dx.doi.org/10.31703/gssr.2022(VII-II).09      10.31703/gssr.2022(VII-II).09      Published : Jun 2

The Role of Salience and Common Grounds in Intercultural Communication: A Descriptive Study

Abstract

    Jokes are specific discourses that contain cultural, historical and region-specific references. In order to understand the salience of these discourses, the common ground of interlocutors is significantly important. The current study explores how non-natives English speakers comprehend English jokes. In addition, it aims to know the difficulties and the lexical issues encountered by Pakhtoon and Sindhi participants in interpreting English jokes. The researchers used a mixed-method approach for this study. The population of this study includes Pakhtoon and Sindhi undergraduate students.A sample of 20 students was selected and two types of tools were used to check the English jokes comprehension skills of participants. The socio-cognitive approach is used as a theoretical framework and the results of quantitative data were presented with the help of pie charts. Results of this study show that ethnic, religious, racial, and jokes having historic references are difficult to understand. Individuals' social knowledge of English culture is important for comprehending English jokes. Knowledge of semantic expressions, ample knowledge and wisdom of culture-specific words and idioms are important for identifying the salience aspects of English jokes.

    Jokes, Salience, lexical Issues, Culture, Socio-Cognitive Approach, Interpreting Humour

    (1) Hajra Arshad
    PhD Scholar, National University Of Modern Languages (NUML), Islamabad, Pakistan
    (2) Ejaz Mirza
    Assistant Professor, National University Of Modern Languages (NUML), Rawalpindi, Punjab, Pakistan.
    (3) Memona Fida
    Lecturer, National University Of Modern Languages (NUML), Rawalpindi, Punjab, Pakistan.
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Cite this article

APA

    APA : Arshad, H., Mirza, E., & Fida, M. (2022). The Role of Salience and Common Grounds in Intercultural Communication: A Descriptive Study. Global Social Sciences Review, VII(II), 90 - 99. https://doi.org/10.31703/gssr.2022(VII-II).09

CHICAGO

    CHICAGO : Arshad, Hajra, Ejaz Mirza, and Memona Fida. 2022. "The Role of Salience and Common Grounds in Intercultural Communication: A Descriptive Study." Global Social Sciences Review, VII (II): 90 - 99 doi: 10.31703/gssr.2022(VII-II).09

HARVARD

    HARVARD : ARSHAD, H., MIRZA, E. & FIDA, M. 2022. The Role of Salience and Common Grounds in Intercultural Communication: A Descriptive Study. Global Social Sciences Review, VII, 90 - 99.

MHRA

    MHRA : Arshad, Hajra, Ejaz Mirza, and Memona Fida. 2022. "The Role of Salience and Common Grounds in Intercultural Communication: A Descriptive Study." Global Social Sciences Review, VII: 90 - 99

MLA

    MLA : Arshad, Hajra, Ejaz Mirza, and Memona Fida. "The Role of Salience and Common Grounds in Intercultural Communication: A Descriptive Study." Global Social Sciences Review, VII.II (2022): 90 - 99 Print.

OXFORD

    OXFORD : Arshad, Hajra, Mirza, Ejaz, and Fida, Memona (2022), "The Role of Salience and Common Grounds in Intercultural Communication: A Descriptive Study", Global Social Sciences Review, VII (II), 90 - 99

TURABIAN

    TURABIAN : Arshad, Hajra, Ejaz Mirza, and Memona Fida. "The Role of Salience and Common Grounds in Intercultural Communication: A Descriptive Study." Global Social Sciences Review VII, no. II (2022): 90 - 99. https://doi.org/10.31703/gssr.2022(VII-II).09