Coke Studio: Adaptation of Folk Songs for Bridging Cultural and Generation Gap
Coke Studio (CS, Pakistan) showcases a fusion of various musical genres, from traditional classical, folk, Sufi, ghazal, and qawwali to contemporary hip-hop, rock, and pop. This study explores the adaptation of folk songs within CS through Cardwell's 'meta-text' theory (2002), contending that the essence of the original text is retained in subsequent adaptations. Additionally, it examines the rhizome-like nature of these adaptations. Employing multimodality, the study analyzes folk songs from Coke Studio Season 10, utilizing auditory, visual, and spatial elements to create a cohesive artifact with broad semiotic appeal in today's globalized world. CS's immense popularity underscores its ability to balance aesthetic concerns with technological advancements. Furthermore, the study positions CS as a platform for rediscovering, reforming, and sustaining cultural heritage, catering to the new generation. By blending traditional folk with rock elements and appealing to audiences of all ages, CS bridges the gap between generations, fostering a 'third space' music as proposed by Bhabha (1994). This music is now intertwined with contemporary youth culture, contributing to the emergence of a new national identity. Thus, the adaptations of folk songs in Coke Studio serve as a contemporary reinterpretation of history and cultural heritage, connecting youth with their past while grounding them in the present.
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(1) Ayesha Saddiqa
Assistant Professor, Government Graduate College for Women, Samanabad, Lahore, Punjab, Pakistan.
(2) Fatima Sajid Chauhan
College for Women, Samanabad, Lahore, Punjab, Pakistan.
(3) Adeen Asif
O Level (International General Certificate of Secondary Education-IGCSE) Scholar, L'ecole Mondiale School, Lahore, Punjab, Pakistan.
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Cite this article
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APA : Saddiqa, A., Chauhan, F. S., & Asif, A. (2024). Coke Studio: Adaptation of Folk Songs for Bridging Cultural and Generation Gap. Global Social Sciences Review, IX(I), 143-155. https://doi.org/10.31703/gssr.2024(IX-I).13
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CHICAGO : Saddiqa, Ayesha, Fatima Sajid Chauhan, and Adeen Asif. 2024. "Coke Studio: Adaptation of Folk Songs for Bridging Cultural and Generation Gap." Global Social Sciences Review, IX (I): 143-155 doi: 10.31703/gssr.2024(IX-I).13
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HARVARD : SADDIQA, A., CHAUHAN, F. S. & ASIF, A. 2024. Coke Studio: Adaptation of Folk Songs for Bridging Cultural and Generation Gap. Global Social Sciences Review, IX, 143-155.
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MHRA : Saddiqa, Ayesha, Fatima Sajid Chauhan, and Adeen Asif. 2024. "Coke Studio: Adaptation of Folk Songs for Bridging Cultural and Generation Gap." Global Social Sciences Review, IX: 143-155
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MLA : Saddiqa, Ayesha, Fatima Sajid Chauhan, and Adeen Asif. "Coke Studio: Adaptation of Folk Songs for Bridging Cultural and Generation Gap." Global Social Sciences Review, IX.I (2024): 143-155 Print.
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OXFORD : Saddiqa, Ayesha, Chauhan, Fatima Sajid, and Asif, Adeen (2024), "Coke Studio: Adaptation of Folk Songs for Bridging Cultural and Generation Gap", Global Social Sciences Review, IX (I), 143-155
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TURABIAN : Saddiqa, Ayesha, Fatima Sajid Chauhan, and Adeen Asif. "Coke Studio: Adaptation of Folk Songs for Bridging Cultural and Generation Gap." Global Social Sciences Review IX, no. I (2024): 143-155. https://doi.org/10.31703/gssr.2024(IX-I).13