YouTube grow into one of the potential commercialization platforms after the inception of the Internet. Users can decide the content of the video by subscribing to popular trends. This research also aims to examine the motivation behind YouTube usage among the young generation in Pakistan. The researchers employed a descriptive quantitative approach and gathered data from n= 105 respondents from young students. Results indicated that the YouTube watching pattern among the students of AIOU showed that students use YouTube to satisfy their cognitive needs and gratify their personal, effective, and social integrative needs. Students also use YouTube for tension release. The majority of the students of AIOU use YouTube to get extra information about the topic they want to prepare for their exams. The students use YouTube to clear their concepts about specific topics and courses. Thus, it is concluded that students watch an aspiring video on YouTube, and they not only get entertained and are also motivated by these videos. Further, the research has concluded and highlighted significant study limitations accordingly.

As the most modern and dynamic digital media genre, animation has transformed the storytelling method by blowing new life into static images and text printed in black ink on sheets of paper. This research study attempts to unfold the viewers' perceptions and assessments about the animated adaptations of Pakistani literature that are aired on the YouTube channel Daastaan Saraye created under the NRPU Project. The data has been gathered through a structured questionnaire, and the responses were elicited from a random sample of students and a general population bearing different demographic characteristics, from Peshawar. Using a descriptive analysis method, the results have been drawn from the collected data. The findings demonstrate that most of the respondents liked and preferred to watch the animated videos over reading printed texts and strongly agreed that these animated adaptations can be very helpful in the promotion and preservation of the literature of Pakistan.