GSSR - Global Social Sciences Review

YOUTUBE USAGE MOTIVATION AMONG STUDENTS USES AND GRATIFICATION ANALYSIS

http://dx.doi.org/10.31703/gssr.2021(VI-II).32 10.31703/gssr.2021(VI-II).32
Authored by : Saadia Anwar Pasha , Amina Rasheed , Sana Ali

32 Pages : 318-329

References

Ahmad, S. A., BawaChinade, U., Gambaki, A. M., Ibrahim, S., & Ala, N. A. (2012). The Need for Moodle as a Learning Management System in Nigerian Universities: Digesting University of Utara Malaysia Learning Zone as A Case Study. Academic Research International, 2(3), 444-458
Ahuja, M. K., Patel, P., & Suh, A. (2018). The influence of social media on collective action in the context of digital activism: An affordance approach. Proceedings of the Annual Hawaii International Conference on System Sciences, 2018-January (January), 2203-2212. https://doi.org/10.24251/hicss.2018.275
Almobarraz, A. (2018). Utilization of YouTube as an information resource to support university courses. Electronic Library, 36(1), 71-81. https://doi.org/10.1108/EL-04- 2016-0087
Balakrishnan, J., & Griffiths, M. D. (2017). Social media addiction: What is the role of content in YouTube? Journal of Behavioral Addictions, 6(3), 364-377. https://doi.org/10.1556/2006.6.2017.058
Blumler, J. G. (1979). The role of theory in uses and gratifications studies. Communication Research, 6(1), 9-36. https://doi.org/10.1177/0093650279006001 02
Budden, C. B., Anthony, J. F., Budden, M. C., & Jones, M. A. (2011). Managing The Evolution Of A Revolution: Marketing Implications Of Internet Media Usage Among College Students. College Teaching Methods & Styles Journal (CTMS), 3(3), 5. https://doi.org/10.19030/ctms.v3i3.5283
Christensen, S. P. (2018). Social media use and its impact on relationships and emotions. 1-73. https://scholarsarchive.byu.edu/etd/6927
Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behavior: a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277. https://doi.org/10.1080/0965254X.2015.109 5222
Duncan, I., Yarwood-Ross, L., & Haigh, C. (2013). YouTube as a source of clinical skills education. Nurse Education Today, 33(12), 1576-1580
Holland, M. (2016). How YouTube Developed into a Successful Platform for User- Generated Content. Elon Journal of Undergraduate Research in Communications, 7(1), 53-64. https://www.elon.edu/u/academics/comm unications/journal/wp- content/uploads/sites/153/2017/06/06_Mar garet_Holland.pdf
Jackman, W. M., & Roberts, P. (2014). Students' Perspectives on YouTube Video Usage as an E-Resource in the University Classroom. Journal of Educational Technology Systems, 42(3), 273-296. https://doi.org/10.2190/et.42.3.f
Jaffar, A. A. (2012). YouTube: An emerging tool in anatomy education. Anatomical Sciences Education, 5(3), 158-164. https://doi.org/10.1002/ase.1268
Klobas, J. E., McGill, T. J., Moghavvemi, S., & Paramanathan, T. (2018). Compulsive YouTube usage: A comparison of use motivation and personality effects. Computers in Human Behavior, 87, 129- 139. https://doi.org/10.1016/j.chb.2018.05.038
Kyung-Sun, K., & Sei-Ching, J. S. j. (2015). Use of social media in different information- seeking contexts: effects of sex and problem-solving style. Information Research, 20(1), 68-80. http://libaccess.sjlibrary.org/login?url= http s://search.ebscohost.com/login.aspx?direc t=true
Mehraj, H. K., Bhat, A. N., & Mehraj, H. R. (2014). Impacts OF Media on Society: A Sociological Perspective. International Journal of Humanities and Social Science Invention ISSN (Online, 3(6), 56-64.
Moghavvemi, S., Sulaiman, A. B., Jaafar, N. I. B., & Kasem, N. (2017). Facebook and YouTube addiction: The usage pattern of Malaysian students. International Conference on Research and Innovation in Information Systems, CRISIS.
Riva, G., Wiederhold, B. K., & Cipresso, P. (2016). 11. Media Theories and the Facebook Influence Model. The Psychology of Social Networking 1, 130-142. https://doi.org/10.1515/9783110473780-013
Salter, L., & Ganesh, S. (2017). Media Use as Social Action. The International Encyclopedia of Media Effects, December, 1-9. https://doi.org/10.1002/9781118783764.wbi eme0021
Salvada, B. S., & Salvada, B. S. (2018). YouTube and YouTube Gamers : Converting Gameplay into Social Recognition, on an Ever-Changing Platform YouTube and YouTube Gamers : Converting Gameplay into Social Recognition, on an Ever- Changing Platform.
Tezci, E., & Icen, M. (2018). High School Students' Social Media Usage Habits. Journal of Education and Practice, 8(27), 99-108. https://www.uppsala.se/organisation-och- styrning/engagera-dig-och-paverka/
Wani, S. R. (2017). Edu/Research Methodology/Sampling. Population and Sample, 1-7. http://ddeku.edu.in/Files/2cfa4584-5afe- 43ce-aa4b- ad936cc9d3be/Custom/Sampling.pdf
Whiting, A., & Williams, D. (2013). Why people use social media: a uses and gratifications approach. Qualitative Market Research: An International Journal, 16(4), 362-369. https://doi.org/10.1108/QMR-06-2013-0041

References

Ahmad, S. A., BawaChinade, U., Gambaki, A. M., Ibrahim, S., & Ala, N. A. (2012). The Need for Moodle as a Learning Management System in Nigerian Universities: Digesting University of Utara Malaysia Learning Zone as A Case Study. Academic Research International, 2(3), 444-458
Ahuja, M. K., Patel, P., & Suh, A. (2018). The influence of social media on collective action in the context of digital activism: An affordance approach. Proceedings of the Annual Hawaii International Conference on System Sciences, 2018-January (January), 2203-2212. https://doi.org/10.24251/hicss.2018.275
Almobarraz, A. (2018). Utilization of YouTube as an information resource to support university courses. Electronic Library, 36(1), 71-81. https://doi.org/10.1108/EL-04- 2016-0087
Balakrishnan, J., & Griffiths, M. D. (2017). Social media addiction: What is the role of content in YouTube? Journal of Behavioral Addictions, 6(3), 364-377. https://doi.org/10.1556/2006.6.2017.058
Blumler, J. G. (1979). The role of theory in uses and gratifications studies. Communication Research, 6(1), 9-36. https://doi.org/10.1177/0093650279006001 02
Budden, C. B., Anthony, J. F., Budden, M. C., & Jones, M. A. (2011). Managing The Evolution Of A Revolution: Marketing Implications Of Internet Media Usage Among College Students. College Teaching Methods & Styles Journal (CTMS), 3(3), 5. https://doi.org/10.19030/ctms.v3i3.5283
Christensen, S. P. (2018). Social media use and its impact on relationships and emotions. 1-73. https://scholarsarchive.byu.edu/etd/6927
Dolan, R., Conduit, J., Fahy, J., & Goodman, S. (2016). Social media engagement behavior: a uses and gratifications perspective. Journal of Strategic Marketing, 24(3-4), 261-277. https://doi.org/10.1080/0965254X.2015.109 5222
Duncan, I., Yarwood-Ross, L., & Haigh, C. (2013). YouTube as a source of clinical skills education. Nurse Education Today, 33(12), 1576-1580
Holland, M. (2016). How YouTube Developed into a Successful Platform for User- Generated Content. Elon Journal of Undergraduate Research in Communications, 7(1), 53-64. https://www.elon.edu/u/academics/comm unications/journal/wp- content/uploads/sites/153/2017/06/06_Mar garet_Holland.pdf
Jackman, W. M., & Roberts, P. (2014). Students' Perspectives on YouTube Video Usage as an E-Resource in the University Classroom. Journal of Educational Technology Systems, 42(3), 273-296. https://doi.org/10.2190/et.42.3.f
Jaffar, A. A. (2012). YouTube: An emerging tool in anatomy education. Anatomical Sciences Education, 5(3), 158-164. https://doi.org/10.1002/ase.1268
Klobas, J. E., McGill, T. J., Moghavvemi, S., & Paramanathan, T. (2018). Compulsive YouTube usage: A comparison of use motivation and personality effects. Computers in Human Behavior, 87, 129- 139. https://doi.org/10.1016/j.chb.2018.05.038
Kyung-Sun, K., & Sei-Ching, J. S. j. (2015). Use of social media in different information- seeking contexts: effects of sex and problem-solving style. Information Research, 20(1), 68-80. http://libaccess.sjlibrary.org/login?url= http s://search.ebscohost.com/login.aspx?direc t=true
Mehraj, H. K., Bhat, A. N., & Mehraj, H. R. (2014). Impacts OF Media on Society: A Sociological Perspective. International Journal of Humanities and Social Science Invention ISSN (Online, 3(6), 56-64.
Moghavvemi, S., Sulaiman, A. B., Jaafar, N. I. B., & Kasem, N. (2017). Facebook and YouTube addiction: The usage pattern of Malaysian students. International Conference on Research and Innovation in Information Systems, CRISIS.
Riva, G., Wiederhold, B. K., & Cipresso, P. (2016). 11. Media Theories and the Facebook Influence Model. The Psychology of Social Networking 1, 130-142. https://doi.org/10.1515/9783110473780-013
Salter, L., & Ganesh, S. (2017). Media Use as Social Action. The International Encyclopedia of Media Effects, December, 1-9. https://doi.org/10.1002/9781118783764.wbi eme0021
Salvada, B. S., & Salvada, B. S. (2018). YouTube and YouTube Gamers : Converting Gameplay into Social Recognition, on an Ever-Changing Platform YouTube and YouTube Gamers : Converting Gameplay into Social Recognition, on an Ever- Changing Platform.
Tezci, E., & Icen, M. (2018). High School Students' Social Media Usage Habits. Journal of Education and Practice, 8(27), 99-108. https://www.uppsala.se/organisation-och- styrning/engagera-dig-och-paverka/
Wani, S. R. (2017). Edu/Research Methodology/Sampling. Population and Sample, 1-7. http://ddeku.edu.in/Files/2cfa4584-5afe- 43ce-aa4b- ad936cc9d3be/Custom/Sampling.pdf
Whiting, A., & Williams, D. (2013). Why people use social media: a uses and gratifications approach. Qualitative Market Research: An International Journal, 16(4), 362-369. https://doi.org/10.1108/QMR-06-2013-0041