This research paper investigates the universality and enduring relevance of Shakespeare'sworks across cultures and societies. Through an analysis of his masterful use of language and exploration of fundamental human experiences, such as love, loss, and power, this paper argues that Shakespeare's characters and stories continue to resonate with contemporary audiences. The paper highlights the broad range of themes tackled by Shakespeare, including politics, gender, and social norms, and their relevance to the human experience. Furthermore, the paper emphasizes how Shakespeare's works provide valuable insight into the cultural and societal norms of his time, and how his exploration of complex ideas and themes through language demonstrates the power of literature.This paper highlights the importance of exploring the timelessness and relevance of Shakespeare's works across cultures and societies to connect us to each other and the larger world. The paper concludes that the universality of Shakespeare's works reflects the capacity of art to transcend time and place and the enduring power of the human imagination.

Imagination involves holding onto an idea until it is transformed into a possibility. By forming an imaginary world full of adventures, advertising creatively plays with viewers' imaginations. Such a material and commercial gain may have dangerous outcomes as well as whatever the audience sees on television, majority considers it truth, correct or believable. After watching flashy advertisements pre-adults are compelled to purchase expensive products as well it affects their imagination and  creativity. Under the umbrella of cultivation theory the study asserts that exposure to adventurous television advertisements is creating adventurism in Pakistani youth, leading to imitation of stunts,frustration and persistence.