The problem of the study was to explore the impact of academic achievement orientation in the context of private and public sector university students; it further aimed to investigate the impact of demographic variations such as gender, age, semester, birth order, number of siblings, discipline and family income in determining the level of academic achievement orientation of private and public sector university students. The achievement orientation attitude scale developed by Ansari was used to measure achievement orientations, which was consisted of 10 items. Data was collected through a stratified random sampling technique. Data were analyzed with various statistics, which provided an insight that students differ in terms of academic achievement orientations. Results revealed that students of public sector universities have higher academic achievement orientations. It is also recommended that at the university level, students may also learn self-management and ought to work hard in order to achieve their academic goals without an external push.