SEARCH ARTICLE

25 Pages : 272-288

http://dx.doi.org/10.31703/gssr.2023(VIII-I).25      10.31703/gssr.2023(VIII-I).25      Published : Mar 2023

Effects of Social Media in Pakistan: A Case Study of Gujranwala and Gujrat

    Social media provide a platform for discussion on various issues that often gets ignored in our day-to-day life. In order to keep ourselves connected with the entire world and remain updated about what all is taking place or happening around us, youth is mostly inclined towards using social media for information. It has been seen utilization of social media is becoming more and more effective to mold opinion and in changing their mind-set of the youth. The usage of social media among youth in Punjab, Pakistan offers ample opportunity for evaluation. To investigate the impact of social media usage on educational learning, social behavior, and political awareness among the youth in Punjab, a research study was carried out. The study employed a survey research design, and data was collected through the use of questionnaires.

    Social Media, Social Media Effects, Youth in Punjab, Educational Learning, youth Social behavior, Political Awareness
    (1) Sobia Abid
    Assistant Professor, School of Communication Studies, University of the Punjab, Lahore, Punjab, Pakistan.
    (2) Fakhar Naveed
    MPhil Scholar, University of the Punjab, Lahore, Punjab, Pakistan.