Access to safe drinking water and sanitation is the basic right of every human being which directly influence health and social outcomes. Without adopting a project to its cultural settings, the project has very little or no chance for success or to be sustainable. The objective of the present study was to examine the socio-cultural barriers towards safe water, sanitation and hygiene practices in southern Punjab, Pakistan. It was a mixed method of research comprising qualitative and quantitative design. The qualitative data was collected through FGDs, and quantitative data was collected through an interview schedule. It was found that Cultural constraints like satisfaction and reliability towards traditional and myth-based norms are hampering the water, sanitation and hygiene practices. It is necessary to start comprehensive programs of WASH sector development with a special focus on social mobilization for the transformation of social norms along with resource allocation to improve WASH conditions/practices.

This research study is carried out to know about the importance of social mobilization intervention of Crop Maximization Project on the socio-economic development of small farmers of district Charsadda. The objective of this research study was to know about the role of the social mobilization of the project in uplifting the social and economic conditions of small farmers of the targeted area. The present research study was carried out in union councils Rajjar-II and Sarki Tetara of Tehsil and district Charsadda. Pre-tested interview schedule was used for data collection from 150 respondents, who were purposively selected through random sampling method. The analyzed data indicated that 100% of the respondents were fully satisfied the role played by social mobilization in their motivation, awareness, empowerment, capacity building and organization. Majority (93.3%) of the respondents utilized these skills empowerment for their social and economic development while only 6.7% of them got no benefits. The research findings indicates that effective social mobilization can pave the way for other practical developmental initiatives by motivating, organizing and building the capacity of the targeted population. In future rural development projects there should be effective social mobilization sector, which can bring the maximum number of the targeted population in main stream to get the maximum benefits from the development projects