Key objective of the study was to assess the research productivity of university teachers and to analyze the effect of demographic variables (gender, faculty, designation, age and experience) on their research productivity to ultimately explore the profile of successful researchers. Data regarding demographic variables and research productivity in last three years were collected from a sample of 200 faculty members from four public sector universities in Faisalabad, Pakistan. Findings revealed that university faculty is striving hard to contribute in the field of research. Furthermore, demographic variables (gender, faculty and designation) affect their research productivity in favor of male teachers, teachers from physical sciences and teachers with higher designation. Age and experience are not associated with many indicators of RP or they are weakly positively correlated with number of research articles and published books. Educational implications for faculty members and other stake holders are also discussed.