Modern innovation in communication has changed patterns of socializing. Advance forms of communication are paving ways for people to convey their ideologies to others. This study attempts to analyze the role of social media in strengthening democracy in Pakistan and highlights the importance of media in democratic states by an extensive review of the literature. The core concern of the study was to observe how mass media contributes to the socialization of democracy. Quantitative research methodology opted, and research findings concluded that social media advocates the public on general political issues that increase the political efficacy and resulting in more political participation in Pakistan. Web 2.0 platforms such as Twitter and Facebook provide new opportunities to create a political environment in Pakistan. In the presence of these platforms, a bridge is developed between the citizens for strengthening a strong democratic setup.

Social media provide a platform for discussion on various issues that often gets ignored in our day-to-day life. In order to keep ourselves connected with the entire world and remain updated about what all is taking place or happening around us, youth is mostly inclined towards using social media for information. It has been seen utilization of social media is becoming more and more effective to mold opinion and in changing their mind-set of the youth. The usage of social media among youth in Punjab, Pakistan offers ample opportunity for evaluation. To investigate the impact of social media usage on educational learning, social behavior, and political awareness among the youth in Punjab, a research study was carried out. The study employed a survey research design, and data was collected through the use of questionnaires.