This study focuses on how businesses can depend upon non-market elements, gain privileged handling from hosting governmental bodies, and safeguard the intellectual property in other states. This study interrogates different non-market elements; one is at the national level, while the other is at the corporate level, i.e., to influence where businesses focus their innovative efforts. It uses the qualitative method to analyse statutes, local and international laws, protocols, conventions, etc. The findings highlight the importance of intellectual property, which is the creation of the mind, innovation or innovative activities. Internationally these are fully protected by law under Intellectual property rights. Previous studies also consider other relevant factors like the political or governmental role in protecting overseas R and D investments by Intellectual property rights (IPR) regulations. Further, it concluded that the laws related to IPR and non-market factors safeguard company invention from piracy and make states more appealing for innovation-based activity.

Traditionally, trademarks were regarded as useful instruments for the identification of the source thus legal protection was provided to them. However, recently, trademarks have advanced as efficient instruments for both commercial and social communication in a fresh yet difficult environment. This article attempts to evaluate and analyze the present trademark regime in Pakistan and proposes changes as deemed necessary. The study highlights Trademark law gaps, comparing foreign statutes and international standards. The main objective of the legislation of Trademark Ordinance 2001, as evident from its preamble, was to provide a mechanism for registration, protection of trademarks, and prevention of fraudulent marks. Similarly, an imprudent buyer should not be deceived and no confusion should come into the mind of a layman which may mislead him to buy a product of one manufacturer for the other while considering it to be the same, that he actually wanted to purchase.