SEARCH ARTICLE

29 Pages : 285-294

http://dx.doi.org/10.31703/gssr.2022(VII-II).29      10.31703/gssr.2022(VII-II).29      Published : Jun 2022

Is FinTech a Savior in COVID-19? Evidence from an Emerging Economy

    This research empirically examines the factors affecting the intention to use FinTech applications during the pandemic situation. The convenient sampling of the research comprised 546 individual respondents from different cities in Pakistan. The research results indicate that perceived benefits and social influence have significantly affected the customer's intentions to use FinTech applications during the covid-19 pandemic.Customers' intentions to utilize FinTech apps are unaffected by perceived technology risks. Furthermore, the findings show that attitude influences the relationship between social influence and perceived consumer trust. To ensure confidence, FinTech service providers should make sure their solutions are simple to use, meet demands, and protect clients' data. This will favourably influence consumers' adoption.

    FinTech Use, Perceived Risk, Social Influence, Perceived Benefits, Perceived Trust etc.
    (1) Khurram Ashfaq
    College of Commerce Government College University, Faisalabad, Punjab, Pakistan
    (2) Adil Riaz
    Lecturer, Government College University Faisalabad (Sub-Campus Hafizabad), Punjab, Pakistan
    (3) Usman Haider
    M.Phil. Scholar, College of Commerce, Government College University Faisalabad, Pakistan

07 Pages : 79-86

http://dx.doi.org/10.31703/gssr.2023(VIII-I).07      10.31703/gssr.2023(VIII-I).07      Published : Mar 2023

What Drives Cryptocurrency Acceptance? Evidence from Pakistan

    In this study, the proposed model of acceptance factors of cryptocurrencies was analyzed to recognize user behavioral intention by using; web quality, facilitating conditions, perceived risk, e-WOM, and perceived ease of use with the mediating role of the trust factor. An efficient and effective better arrangement of understanding this unique virtual delusion of the use of cryptocurrencies has become an essential part of the virtual world for each stakeholder. So many deliberations on the regulatory frameworks of cryptocurrencies have taken place among government regulators, financial advisors, tax consultants, politicians, thinkers, economists, and lawmakers, but there is inconclusive evidence on legislation in Pakistan.

    Trust, Web Quality, Perceived Risk, Perceived Ease of Use, e-WOM
    (1) Khurram Ashfaq
    Assistant Professor, College of Commerce, Government College University, Faisalabad, Punjab, Pakistan.
    (2) Hafiz Tassawer Nadeem
    College of Commerce, Government College University, Faisalabad, Punjab, Pakistan.
    (3) Farhan Iftikhar
    College of Commerce, Government College University, Faisalabad, Punjab, Pakistan.