http://dx.doi.org/10.31703/gssr.2023(VIII-II).47
10.31703/gssr.2023(VIII-II).47
Published : Jun 2023
Acquisition of Agricultural Information from the Social Media and Interpersonal Channels by Farmers
The primary goal of this research is to discover and explain how farmers in Faisalabad utilise social media and interposed channels to receive agricultural knowledge. Furthermore, the study was intended to investigate farmers' socio-demographic traits and their subsequent link with the usage of social media and interpersonal communication channels. Data for this research study were gathered from 257 farmers in the Faisalabad district. A structured questionnaire was utilised to collect data as part of the survey approach. Among the social media, Facebook is the most used media and among interpersonal channels Cosmopolite's character of famers was rated highest.
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Farmer, Interpersonal channels, Agriculture knowledge, Social media
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(1) Ahsan Salam
M.Phil. Scholar, Department of Mass Communication, Govt. College University Faisalabad, Punjab, Pakistan.
(2) Ashraf Iqbal
Assistant Professor, Department of Mass Communication, Govt. College University, Faisalabad, Punjab, Pakistan.
(3) Kishwar Parveen
M.Phil. Scholar, Department of Mass Communication, Govt. College University, Faisalabad, Punjab, Pakistan.