The industrial sector of a country is considered to be one of the most significant contributors to its economic and social growth. Pakistani industrial sector has been suffering from energy deficiency due to energy crises for the last two decades, and as a result, its performance has been badly affected. The current performance of this sector can be increased by the adoption of energy conservation measures (ECMs) which would lead to economic, social, and environmental benefits. This paper explores the significant drivers for the adoption of ECMs in manufacturing SMEs of Pakistan. It also evaluates the relative significance of these drivers in various contexts and provides a foundation to determine where to address effective policy efforts accordingly. For the investigation of a possible correlation of significant cited drivers with the type of industry (variable), a one-way ANOVA analysis and Tukey posthoc tests are also carried out.