The present research, "A Critical Discourse Analysis of the Linguistic Features of Billboards", has been accomplished in order to make a comprehensive analysis of the fact how advertising is manipulating and altering the basic philosophies, dogmas, creeds and ideologies of the common people. Advertising is a vast field, and it has influenced the lives of all of us in the last decades. Keeping this factor in view, the researcher has made an attempt to uncover those aspects which remain hidden in the glamorous and eye-catching commercials which contribute to the capitalist's efforts to make maximum profit by thrusting his products on the customers. The researcher has done the linguistic analysis by using Norman Fairclough's model of Critical Discourse Analysis (1993) of the billboard advertisements. The researcher has analyzed the language and images used on the billboards and had made an attempt to find out the basic notions for which these linguistic expressions have been used in the boards. For this purpose, he uses various tactics. The sincerity which is illustrated in the billboard advertisements by the advertiser is not factual. The real picture is on the other side.

Poverty is the root cause of exploitation of the poor at the hands of the rich in the root structure of the society that leads the poor towards the state of self-pity. This study is an interlink between the domains of World Englishes, Freudo-Marxist Literature, Trauma Literature and Postcolonial Literature. The postcolonial context of the subcontinent amidst language appropriation is the major theme that witnesses the phenomenon of exploitation and poverty through the canvas of Freudo-Marxist Literature. The current study attempts to find Marxist themes, predominantly exploitation and poverty, from a short story Death of an Insect by Zakia Mashhadi. The textual qualitative method of analysis proceeds under the operational theoretical lens of Edgar W. Schneider and Karl Marx. The former deals with textual analysis through language appropriation, while the latter deals with thematic analysis through the behaviour of the bourgeoisie towards the proletariat, respectively. The study has found that the upper class, for their vested interests, even for the satisfaction of their ego, brutally exploit the poor working class, who have to suffer and bear all inhuman behaviour without any resistance. Thus, this continuous Vicious Circle of exploitation and poverty cause difficulties and hardships for the poor class.

The study examines the nexus of the ruling party's slogans in the state of Oceania, "war is peace, ignorance is strength, freedom is slavery" in George Orwell's novel 1984 to the present societies in developing countries, using the lens of Marxism. Sufyan Al-Dmour states; Three different classes are present in the depicted novel: the ruling class, which is echoed by the Inner Party; Outer Party represents the middle class, the Proles consist of the working class (SufyanAl-Dmour, 2020). The class system is dominating all over the world, specifically in developing countries. MacCartney and Zaidi argue; It was the military-bureaucratic control of a few influential figures, with the three classes which kept what can be called Pakistan's political setup. (McCartney, Zaidi, 2019). Common people in 1984 were severely penalized for who exerted to think or act differently. The pertinence of the slogan "freedom is slavery" in 1984 is still dominant in developing societies.