Green Energy Solutions for the Local Tourist Sector in Pakistan
The tourism industry in Pakistan has grown, leading to increased energy consumption and environmental degradation. To address this, green energy solutions are being explored. A study examined the potential, barriers, and benefits of such solutions in the local tourist sector. Survey results showed moderate concern for environmental impact, with some support for green energy. However, respondents were hesitant to pay extra for these services. Correlation analysis indicated relationships between variables, but causation requires further study. Thematic analysis revealed awareness and support for sustainable tourism, but more action is needed. The study recommends prioritizing green energy adoption by businesses and government institutions to mitigate environmental impact and maximize tourism's economic and social benefits.
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Tourism Industry, Green Energy Solutions, Environmental Degradation, Mixed-methods Approach, Barriers and Challenges, Sustainable Tourism, Economic and Social Benefits
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(1) Hafsah Batool
Lecturer / Head of International Resource Centre (DFDI), Department of Economics, Lahore College for Women University, Lahore, Punjab, Pakistan.
(2) Samra Khalid
Assistant Professor of Economic, Higher Education Department.
(3) Touqeer Ahmad
Assistant Professor, Department of Economics, University of Sargodha, Sargodha, Punjab, Pakistan.