A Study on the Organizational Commitment of Teachers and their Classroom Performance
This study investigates the influence of the organizational commitment of male and female secondary school teachers on student outcomes in Khyber Pakhtunkhwa. The objectives were to determine instructors' commitment levels towards their employers' organizations and their own professional development. The study to find the correlation between teachers' organizational commitment and students' learning outcomes, as well as the impact of demographic factors (age, gender, etc.) on commitment levels.The study population consisted of male and female educators from government secondary schools in Khyber Pakhtunkhwa. A total of 480 teachers, including 280 males and 280 females, were randomly selected from four all-male and all-female schools. The findings revealed significant differences in organizational commitment between male and female teachers.The study suggests that male and female principals should attend organizational behaviour courses, investigate the reasons for lower organizational commitment among male teachers, and hire more highly qualified teachers for secondary schools.
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Organizational Behaviour, Organizational Commitment, Demographic Factors
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(1) Shafqat Ullah
Lecturer, Department of Education and Psychology, Kohat University of Science & Technology, Kohat, KP, Pakistan.
(2) Abdul Wahab
Lecturer, Department of Education and Psychology, Kohat University of Science & Technology, Kohat, KP, Pakistan.
(3) Farid Ullah Khan
Assistant Professor, Department of Education and Psychology, Kohat University of Science & Technology, Kohat, KP, Pakistan.
Linking Green Marketing Practices and Greenwashing to Eco-Friendly Buying Behavior: Evidence from Pakistan
This research study explores the relationship between green marketing strategies and Pakistani consumers' green buying intentions (GBI), with a focus on the moderating effect of greenwashing. Data was collected quantitatively from 60 participants, covering a variety of different attributes such as age, income level, occupation, and education. The results showed that green pricing strategies have less effect on GBI than green product, place, and promotional initiatives. Altogether the paper highlights that greenwashing has a negative moderating effect on the association between green marketing strategies and GBI, demonstrating that consumers' perception of false environmental promises may hinder marketing endeavors.
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Green Marketing Strategies, Green Buying Intention, Greenwashing, Consumer Behavior, Sustainability, Pakistan, Environmental Marketing, Demographic Factors, Authenticity, Consumer Trust
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(1) Rafia Amjad
PhD Candidate, Hailey College of Banking and Finance, University of the Punjab, Lahore, Punjab, Pakistan.
(2) Zargham Ullah Khan
Assistant Professor, Hailey College of Banking and Finance, University of the Punjab, Lahore, Punjab, Pakistan.
(3) Hafiza Amina Shahzadi
PhD Candidate, Hailey College of Banking and Finance, University of the Punjab, Lahore, Punjab, Pakistan.