Analyzing the Role of Social Media in Strengthening Democracy in Pakistan
Modern innovation in communication has changed patterns of socializing. Advance forms of communication are paving ways for people to convey their ideologies to others. This study attempts to analyze the role of social media in strengthening democracy in Pakistan and highlights the importance of media in democratic states by an extensive review of the literature. The core concern of the study was to observe how mass media contributes to the socialization of democracy. Quantitative research methodology opted, and research findings concluded that social media advocates the public on general political issues that increase the political efficacy and resulting in more political participation in Pakistan. Web 2.0 platforms such as Twitter and Facebook provide new opportunities to create a political environment in Pakistan. In the presence of these platforms, a bridge is developed between the citizens for strengthening a strong democratic setup.
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Social Media, Democratization, Political Awareness, Political Efficacy, Political Participation
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(1) Sumera Batool
Assistant Professor, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.
(2) Saba Sultana
Lecturer, Department of Mass Communication and Media, University of Narowal, Narowal, Punjab, Pakistan.
(3) Farrah -ul- Momineen
PhD Scholar, Department of Mass Communication, Lahore College for Women University, Lahore, Punjab, Pakistan.