Educating the viewers and public is one of the core objective of the media and in modern times TV commercials is one of its major tool to pass on the information and educate the masses. The current study is an attempt to find out how media through TV commercials educate the youth about the norms, values and general information. 1000 students participated in the current study from various colleges of district Lahore and they were selected through multistage sampling technique. A survey was conducted for data collection and regression analysis was used to determine the relationship between TV commercials and educating the norms and values of the society to the youth. The study concluded a direct and positive relationship between the variables i.e. contents and educating the youth in norms and values.

Imagination involves holding onto an idea until it is transformed into a possibility. By forming an imaginary world full of adventures, advertising creatively plays with viewers' imaginations. Such a material and commercial gain may have dangerous outcomes as well as whatever the audience sees on television, majority considers it truth, correct or believable. After watching flashy advertisements pre-adults are compelled to purchase expensive products as well it affects their imagination and  creativity. Under the umbrella of cultivation theory the study asserts that exposure to adventurous television advertisements is creating adventurism in Pakistani youth, leading to imitation of stunts,frustration and persistence.