PERSONAL BRANDING A STUDY ON THE EFFECTS OF SOCIABILITY AND CHARISMA ON PERCEIVED COMPETENCE AND AUTHENTICITY

http://dx.doi.org/10.31703/gssr.2022(VII-I).23      10.31703/gssr.2022(VII-I).23      Published : Mar 1
Authored by : Muhammad Rehan Zafar , Raja Muhammad Yasin Sultan , Adeel Shahzad

23 Pages : 230-243

References

  • Aaker, J. L. (1997). “Dimensions of brand personality”, Journal of Marketing Research, 34, 347-56.
  • Aaker, J. L. (1999). “The malleable self: the role of self-expression in persuasion”, Journal of Marketing Research, 36, 45-57.
  • Azoulay, A., & Kapferer, J. N. (2003). “Do brand personality scales really measure brand personality?”, Journal of Brand Management, 11(2), 143-55.
  • Beverland, M. (2006). “The ‘real thing’: branding authenticity in the luxury wine trade ”, Journal of Business Research, 59(2), 251-8.
  • Chen, Z. G., & Chang, Y. X. (1989). Psychology of Personality, 1st ed., Wu-Nan Book Inc., Taipei.
  • Erving, G. (1959). The Presentation of Self in Everyday Life, University of Edinburgh Social Sciences Research Centre. Anchor Books edition, 1959.
  • atima, K., Ahmed, A., & Shafi, S. (2021), “Marxism in Zakia Mashhadi’s Death of an Insect”. Global Social Sciences Review, 6(3), 28-37. http://dx.doi.org/10.31703/gssr.2021(VI- III).04
  • Goldberg, L. R. (1990). “An alternative ‘description of personality’: the big-five factor structure”, Journal of Personality and Social Psychology, 59(6), 1216-29.
  • Goulding, C. (2000), “The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions”, European Journal of Marketing, 34(7), 835-53.
  • Jacoby, J., & Olson, J. C. (1970). An Attitude Model of Brand Loyalty: Conceptual Underpinnings and Instrumentation Research, John Wiley & Sons, New York, NY.
  • Kamakura, W. A., & Russell, G. J. (1991). Measuring Consumer Perceptions of Brand Quality with Scanner Data: Implications forBrand Equity, Report Number 91-122, Marketing Science Institute, Cambridge, MA.
  • Kotler, P., & Keller, K. L. (2005), Marketing Management, 12th ed., Prentice-Hall, Englewood Cliffs, NJ.
  • Lin, L.Y. (2010). The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers. Journal of Product & Brand Management, 19.
  • Levy, S. J. (1959). “Symbols for sales”, Harvard Business Review, 37(4), 117-24.
  • Masood, M. H., Shafi, S., Sultana, R., & Firdous, M. (2021), “ Transformation Towards Emerging Online Teaching Methodologies from Traditional Classrooms During Covid- 19 Pandemic in Pakistan”. First All Pakistan Online Education Summit (APOES 2020) (p. 33), University of Management & Technology, Lahore, Pakistan.
  • Masood, M. H., Shafi, S. C., Shah, A. A., Kamran, M., Yousaf, M., & Saleem, K. (2020), “Governance Reforms under the Justice and Development Party in Turkey as Model for Pakistan”. Elementary Education Online, 9(3), 2701-2712.
  • McLuhan, M. (1962). The Gutenberg Galaxy: The Making of Typographic Man. Toronto: University of Toronto Press.
  • Mcluhan, M. (1964). Understanding Media: The Extensions of Man. McGraw-Hill.
  • Mitchell, W. J. T. (1994). Picture Theory, The University of Chicago Press, Chicago, IL.
  • Pitta, D. A., & Katsanis, L. P. (1995). “Understanding brand equity for successful brand extension”, Journal of Consumer Marketing, 12(4), 51-64.
  • Ramaseshan, B., & Tsao, H-Y. (2007), “Moderating effects of the brand concept on the relationship between brand personality and perceived quality”, Journal of Brand Management, 14(6), 458-66.
  • Sternberg, R. J. (2000), Pathways to Psychology, 2nd ed., Harcourt, A Division of Thomson Learning, Inc., New York, NY.

References

  • Aaker, J. L. (1997). “Dimensions of brand personality”, Journal of Marketing Research, 34, 347-56.
  • Aaker, J. L. (1999). “The malleable self: the role of self-expression in persuasion”, Journal of Marketing Research, 36, 45-57.
  • Azoulay, A., & Kapferer, J. N. (2003). “Do brand personality scales really measure brand personality?”, Journal of Brand Management, 11(2), 143-55.
  • Beverland, M. (2006). “The ‘real thing’: branding authenticity in the luxury wine trade ”, Journal of Business Research, 59(2), 251-8.
  • Chen, Z. G., & Chang, Y. X. (1989). Psychology of Personality, 1st ed., Wu-Nan Book Inc., Taipei.
  • Erving, G. (1959). The Presentation of Self in Everyday Life, University of Edinburgh Social Sciences Research Centre. Anchor Books edition, 1959.
  • atima, K., Ahmed, A., & Shafi, S. (2021), “Marxism in Zakia Mashhadi’s Death of an Insect”. Global Social Sciences Review, 6(3), 28-37. http://dx.doi.org/10.31703/gssr.2021(VI- III).04
  • Goldberg, L. R. (1990). “An alternative ‘description of personality’: the big-five factor structure”, Journal of Personality and Social Psychology, 59(6), 1216-29.
  • Goulding, C. (2000), “The commodification of the past, postmodern pastiche, and the search for authentic experiences at contemporary heritage attractions”, European Journal of Marketing, 34(7), 835-53.
  • Jacoby, J., & Olson, J. C. (1970). An Attitude Model of Brand Loyalty: Conceptual Underpinnings and Instrumentation Research, John Wiley & Sons, New York, NY.
  • Kamakura, W. A., & Russell, G. J. (1991). Measuring Consumer Perceptions of Brand Quality with Scanner Data: Implications forBrand Equity, Report Number 91-122, Marketing Science Institute, Cambridge, MA.
  • Kotler, P., & Keller, K. L. (2005), Marketing Management, 12th ed., Prentice-Hall, Englewood Cliffs, NJ.
  • Lin, L.Y. (2010). The relationship of consumer personality trait, brand personality and brand loyalty: an empirical study of toys and video games buyers. Journal of Product & Brand Management, 19.
  • Levy, S. J. (1959). “Symbols for sales”, Harvard Business Review, 37(4), 117-24.
  • Masood, M. H., Shafi, S., Sultana, R., & Firdous, M. (2021), “ Transformation Towards Emerging Online Teaching Methodologies from Traditional Classrooms During Covid- 19 Pandemic in Pakistan”. First All Pakistan Online Education Summit (APOES 2020) (p. 33), University of Management & Technology, Lahore, Pakistan.
  • Masood, M. H., Shafi, S. C., Shah, A. A., Kamran, M., Yousaf, M., & Saleem, K. (2020), “Governance Reforms under the Justice and Development Party in Turkey as Model for Pakistan”. Elementary Education Online, 9(3), 2701-2712.
  • McLuhan, M. (1962). The Gutenberg Galaxy: The Making of Typographic Man. Toronto: University of Toronto Press.
  • Mcluhan, M. (1964). Understanding Media: The Extensions of Man. McGraw-Hill.
  • Mitchell, W. J. T. (1994). Picture Theory, The University of Chicago Press, Chicago, IL.
  • Pitta, D. A., & Katsanis, L. P. (1995). “Understanding brand equity for successful brand extension”, Journal of Consumer Marketing, 12(4), 51-64.
  • Ramaseshan, B., & Tsao, H-Y. (2007), “Moderating effects of the brand concept on the relationship between brand personality and perceived quality”, Journal of Brand Management, 14(6), 458-66.
  • Sternberg, R. J. (2000), Pathways to Psychology, 2nd ed., Harcourt, A Division of Thomson Learning, Inc., New York, NY.

Cite this article

APA

    APA : Zafar, M. R., Sultan, R. M. Y., & Shahzad, A. (2022). Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity. Global Social Sciences Review, VII(I), 230-243. https://doi.org/10.31703/gssr.2022(VII-I).23

CHICAGO

    CHICAGO : Zafar, Muhammad Rehan, Raja Muhammad Yasin Sultan, and Adeel Shahzad. 2022. "Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity." Global Social Sciences Review, VII (I): 230-243 doi: 10.31703/gssr.2022(VII-I).23

HARVARD

    HARVARD : ZAFAR, M. R., SULTAN, R. M. Y. & SHAHZAD, A. 2022. Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity. Global Social Sciences Review, VII, 230-243.

MHRA

    MHRA : Zafar, Muhammad Rehan, Raja Muhammad Yasin Sultan, and Adeel Shahzad. 2022. "Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity." Global Social Sciences Review, VII: 230-243

MLA

    MLA : Zafar, Muhammad Rehan, Raja Muhammad Yasin Sultan, and Adeel Shahzad. "Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity." Global Social Sciences Review, VII.I (2022): 230-243 Print.

OXFORD

    OXFORD : Zafar, Muhammad Rehan, Sultan, Raja Muhammad Yasin, and Shahzad, Adeel (2022), "Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity", Global Social Sciences Review, VII (I), 230-243

TURABIAN

    TURABIAN : Zafar, Muhammad Rehan, Raja Muhammad Yasin Sultan, and Adeel Shahzad. "Personal Branding: A Study on the Effects of Sociability and Charisma on Perceived Competence and Authenticity." Global Social Sciences Review VII, no. I (2022): 230-243. https://doi.org/10.31703/gssr.2022(VII-I).23