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- Gan, C., Clemes, M., Wei, J., & Kao, B. (2011). An empirical analysis of New Zealand bank customers' satisfaction. Banks and Bank Systems, 6(3), 63-77.
- Gatewood, R. D., Gowan, M. A., & Lautenschlager, G. J. (1993). Corporate image, recruitment image and initial job choice decisions. Academy of management Journal, 36(2), 414-427. https://doi.org/10.5465/256530
- Gilbert, D. C., & Choi, K. C. (2003). Relationship marketing practice in relation to different bank ownerships: a study of banks in Hong Kong. International Journal of Bank Marketing, 21(3), 137-146. https://doi.org/10.1108/02652320310469511
- Golden, L., & Zimmer, M. (1988). Impressions of retail stores: a content analysis of consumer images. Journal of retailing, 64(3), 265-289.
- Grönroos, C. (1982). An applied service marketing theory. European Journal of marketing, 16(7), 30-41. https://doi.org/10.1108/EUM0000000004859
- Gustafsson, A., Johnson, M. D., & Roos, I. (2005). The effects of customer satisfaction, relationship commitment dimensions, and triggers on customer retention. Journal of marketing, 69(4), 210-218. https://doi.org/10.1509/jmkg.2005.69.4.210
- Hogg, M. A., & Terry, D. I. (2000). Social identity and self-categorization processes in organizational contexts. Academy of management review, 25(1), 121-140. https://doi.org/10.5465/amr.2000.2791606
- Hoq, M. Z., & Muslim, A. (2010). The role of customer satisfaction to enhance customer loyalty. African Journal of Business Management, 2(4), 139-154.
- Javed, F. (2005). Customer Satisfaction at a Public Sector Bank, Karachi. Market Forces, 1(2).
- Jo Hatch, M., & Schultz, M. (2003). Bringing the corporation into corporate branding. European Journal of marketing, 37(7/8), 1041-1064. https://doi.org/10.1108/03090560310477654
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Cite this article
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APA : Ali, R., Aslam, T., & Zafar, H. (2022). Determinants of Customer Loyalty in the Banking Sector of Pakistan. Global Social Sciences Review, VII(I), 356-370. https://doi.org/10.31703/gssr.2022(VII-I).34
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CHICAGO : Ali, Rizwan, Tanveer Aslam, and Hammad Zafar. 2022. "Determinants of Customer Loyalty in the Banking Sector of Pakistan." Global Social Sciences Review, VII (I): 356-370 doi: 10.31703/gssr.2022(VII-I).34
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HARVARD : ALI, R., ASLAM, T. & ZAFAR, H. 2022. Determinants of Customer Loyalty in the Banking Sector of Pakistan. Global Social Sciences Review, VII, 356-370.
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MHRA : Ali, Rizwan, Tanveer Aslam, and Hammad Zafar. 2022. "Determinants of Customer Loyalty in the Banking Sector of Pakistan." Global Social Sciences Review, VII: 356-370
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MLA : Ali, Rizwan, Tanveer Aslam, and Hammad Zafar. "Determinants of Customer Loyalty in the Banking Sector of Pakistan." Global Social Sciences Review, VII.I (2022): 356-370 Print.
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OXFORD : Ali, Rizwan, Aslam, Tanveer, and Zafar, Hammad (2022), "Determinants of Customer Loyalty in the Banking Sector of Pakistan", Global Social Sciences Review, VII (I), 356-370
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TURABIAN : Ali, Rizwan, Tanveer Aslam, and Hammad Zafar. "Determinants of Customer Loyalty in the Banking Sector of Pakistan." Global Social Sciences Review VII, no. I (2022): 356-370. https://doi.org/10.31703/gssr.2022(VII-I).34