ARTICLE

SOCIAL MEDIA HABITS OF YOUTH IN PAKISTAN AND THE ROLE IN DEVELOPING SOCIAL CAPITAL

  1. HOME
  2. ARTICLE

27 Pages : 272-280

http://dx.doi.org/10.31703/gssr.2021(VI-I).27      10.31703/gssr.2021(VI-I).27      Published : Mar 1

Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital

Abstract

    The core objective of the study was trifold in nature (i) to investigate the social media habits among youth. (ii) To analyze the magnitude and direction of relationship among communicative use, friending, self-disclosure, bonding and bridging social capital among youth. (iii) To investigate the magnitude regarding the impact of communicative use, this includes the phenomenon of bonding, friending, bridging social capital and selfdisclosure among youth. A cross-sectional research design was followed, and n=384 students were selected from 6 renowned public universities of Punjab, Pakistan. Data was collected through a questionnaire comprised of socioeconomic status, media habits, friending, and self-disclosure, bridging and bonding capital items. Acquired responses were analyzed through SPSS-21, and hypothesis was tested through Pearson Correlation coefficient p<.01<0.5, and the magnitude of the effect was determined through a linear regression model. There was a significant positive correlation found between friending, communication use, bonding, self-disclosure, and bridging the social capital through social media and regression model findings showed a significant effect of communicative use on bonding social capital and self-disclosure on bridging social capital through social media among youth.

    Social Media, Social Capital, Self-Disclosure, Friending, Communication

    (1) Muhammad Bilal Nawaz
    Assistant Professor, Department of Mass Communication, Lahore College for Women University, Lahore, Jhang Campus, Punjab, Pakistan.
    (2) Rao Shahid Mahmood Khan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (3) Malik Adnan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
Fulltext PDF

References

  • Adler, P. S., & Kwon, S. W. (2002). Social capital: Prospects for a new concept. Academy of management review, 27(1), 17-40.
  • Ashraf, A., Ishfaq, K., Ashraf, M. U., & Zulfiqar, Z. (2019). Parenting Style as a Cognitive Factor in Developing Big-Five Personality Traits among Youth: A Study of Public University in Multan, Pakistan. Review of Education, Administration & LAW, 2(2), 103 112.
  • Ashraf, M. U., Fatiana, Y. A., Khan, S. W., Asif, M., & Ashraf, A. (2020). Aggressive Behavior: Revisiting the Influence of Parenting Styles and Religious Commitment among Youth (A Study of South Punjab Pakistan).
  • Berg, J. H., & Derlaga, V. J. (2013). Themes in the study of self-disclosure, Self-disclosure: Theory, research, and therapy, 1-8.
  • Bohn, A., Buchta, C., Hornik, K., & Mair, P. (2014). Making friends and communicating on Facebook: Implications for the access to social capital. Social Networks, 37, 29- 41.
  • Burt, R. S. (2009). Structural holes: The social structure of competition. Harvard university press.
  • Chan, M. (2015). Mobile phones and the good life: Examining the relationships among mobile use, social capital and subjective wellbeing. New Media & Society, 17(1), 96- 113.
  • Chen, H. T., & Li, X. (2017). The contribution of mobile social media to social capital andpsychological wellbeing: Examining the role of communicative use, friending and self-disclosure. Computers in Human Behavior, 75, 958-965.
  • Coleman, J. S. (1988). Social capital in the creation of human capital. American journal of sociology, 94, S95-S120.
  • Ellison, N. B., Steinfield, C., & Lampe, C. (2007). The benefits of Facebook
  • Gerdes, H., & Mallinckrodt, B. (1994). Emotional, social, and academic adjustment of college students: A longitudinal study of retention. Journal of Counseling & Development, 72(3), 281-288.
  • Greenhow, C., & Burton, L. (2011). Help from my
  • Global Digital Insights. (2020). social media statistics users in Pakistan. http;//www.datareportal.com
  • Kapoor, K. K., Tamilmani, K., Rana, N. P., Patil, P., Dwivedi, Y. K., & Nerur, S. (2018). Advances in social media research: Past, present and future. Information Systems Frontiers, 20(3), 531-558.
  • Kim, B., & Kim, Y. (2017). College students' social media use and communication network heterogeneity: Implications for social capital and subjective wellbeing. Computers in Human Behavior, 73, 620-628.
  • Lapsley, D. K., Rice, K. G., & Shadid, G. E. (1989). Psychological separation and adjustment to college. Journal of counseling psychology, 36(3), 286.
  • Lee, H., Kwak, N., & Campbell, S. W. (2015). Hearing the other side revisited: The joint workings of cross-cutting discussion and strong tie homogeneity in facilitating deliberative and participatory democracy. Communication Research, 42(4), 569-596.
  • Liu, D., & Brown, B. B. (2014). Self-disclosure on social networking sites, positive feedback, and social capital among Chinese college students. Computers in Human Behavior, 38, 213-219.
  • Maksl, A., & Young, R. (2013). Affording to exchange: Social capital and online information sharing. Cyberpsychology, Behavior, and Social Networking, 16(8), 588-592.
  • Pan, Y., Coleman, L., Manago, S., & Goodof, D. (2019). Effects of Social Media Usage on Social Integration of University Students. International Journal of Technology in Teaching & Learning, 15(1).
  • Steinfield, C., Ellison, N. B., & Lampe, C. (2008). Social capital, self-esteem, and use of online social network sites: A longitudinal analysis. Journal of applied developmental psychology, 29(6), 434-445.

Cite this article

APA

    APA : Nawaz, M. B., Khan, R. S. M., & Adnan, M. (2021). Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital. Global Social Sciences Review, VI(I), 272-280. https://doi.org/10.31703/gssr.2021(VI-I).27

CHICAGO

    CHICAGO : Nawaz, Muhammad Bilal, Rao Shahid Mahmood Khan, and Malik Adnan. 2021. "Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital." Global Social Sciences Review, VI (I): 272-280 doi: 10.31703/gssr.2021(VI-I).27

HARVARD

    HARVARD : NAWAZ, M. B., KHAN, R. S. M. & ADNAN, M. 2021. Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital. Global Social Sciences Review, VI, 272-280.

MHRA

    MHRA : Nawaz, Muhammad Bilal, Rao Shahid Mahmood Khan, and Malik Adnan. 2021. "Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital." Global Social Sciences Review, VI: 272-280

MLA

    MLA : Nawaz, Muhammad Bilal, Rao Shahid Mahmood Khan, and Malik Adnan. "Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital." Global Social Sciences Review, VI.I (2021): 272-280 Print.

OXFORD

    OXFORD : Nawaz, Muhammad Bilal, Khan, Rao Shahid Mahmood, and Adnan, Malik (2021), "Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital", Global Social Sciences Review, VI (I), 272-280

TURABIAN

    TURABIAN : Nawaz, Muhammad Bilal, Rao Shahid Mahmood Khan, and Malik Adnan. "Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital." Global Social Sciences Review VI, no. I (2021): 272-280. https://doi.org/10.31703/gssr.2021(VI-I).27