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SOCIAL MEDIA HABITS OF YOUTH IN PAKISTAN AND THE ROLE IN DEVELOPING SOCIAL CAPITAL

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27 Pages : 272-280

http://dx.doi.org/10.31703/gssr.2021(VI-I).27      10.31703/gssr.2021(VI-I).27      Published : Mar 2021

Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital

Abstract

    The core objective of the study was trifold in nature (i) to investigate the social media habits among youth. (ii) To analyze the magnitude and direction of relationship among communicative use, friending, self-disclosure, bonding and bridging social capital among youth. (iii) To investigate the magnitude regarding the impact of communicative use, this includes the phenomenon of bonding, friending, bridging social capital and selfdisclosure among youth. A cross-sectional research design was followed, and n=384 students were selected from 6 renowned public universities of Punjab, Pakistan. Data was collected through a questionnaire comprised of socioeconomic status, media habits, friending, and self-disclosure, bridging and bonding capital items. Acquired responses were analyzed through SPSS-21, and hypothesis was tested through Pearson Correlation coefficient p<.01<0.5, and the magnitude of the effect was determined through a linear regression model. There was a significant positive correlation found between friending, communication use, bonding, self-disclosure, and bridging the social capital through social media and regression model findings showed a significant effect of communicative use on bonding social capital and self-disclosure on bridging social capital through social media among youth.

    (1) Muhammad Bilal Nawaz
    Assistant Professor, Department of Mass Communication, Lahore College for Women University, Lahore, Jhang Campus, Punjab, Pakistan.
    (2) Rao Shahid Mahmood Khan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (3) Malik Adnan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
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Cite this article

APA

    APA : Nawaz, M. B., Khan, R. S. M., & Adnan, M. (2021). Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital. Global Social Sciences Review, VI(I), 272-280. https://doi.org/10.31703/gssr.2021(VI-I).27

CHICAGO

    CHICAGO : Nawaz, Muhammad Bilal, Rao Shahid Mahmood Khan, and Malik Adnan. 2021. "Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital." Global Social Sciences Review, VI (I): 272-280 doi: 10.31703/gssr.2021(VI-I).27

HARVARD

    HARVARD : NAWAZ, M. B., KHAN, R. S. M. & ADNAN, M. 2021. Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital. Global Social Sciences Review, VI, 272-280.

MHRA

    MHRA : Nawaz, Muhammad Bilal, Rao Shahid Mahmood Khan, and Malik Adnan. 2021. "Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital." Global Social Sciences Review, VI: 272-280

MLA

    MLA : Nawaz, Muhammad Bilal, Rao Shahid Mahmood Khan, and Malik Adnan. "Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital." Global Social Sciences Review, VI.I (2021): 272-280 Print.

OXFORD

    OXFORD : Nawaz, Muhammad Bilal, Khan, Rao Shahid Mahmood, and Adnan, Malik (2021), "Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital", Global Social Sciences Review, VI (I), 272-280

TURABIAN

    TURABIAN : Nawaz, Muhammad Bilal, Rao Shahid Mahmood Khan, and Malik Adnan. "Social Media Habits of Youth in Pakistan and the Role in Developing Social Capital." Global Social Sciences Review VI, no. I (2021): 272-280. https://doi.org/10.31703/gssr.2021(VI-I).27