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POLITICAL COMMUNICATION WITH SOCIAL MEDIA IN PAKISTAN INTERNAL AND EXTERNAL EFFICACY

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14 Pages : 130-138

http://dx.doi.org/10.31703/gssr.2021(VI-II).14      10.31703/gssr.2021(VI-II).14      Published : Jun 2

Political Communication With Social Media In Pakistan: Internal And External Efficacy

Abstract

    Political knowledge influences political behavior and political participation as the person who has sufficient political knowledge will contribute his part in political issues and get engage himself in political campaigns. Hence, a politically informed person put an impact upon others by sharing his views and information. Now a day social media has revolutionized the world due to its unlimited features, and it made it easier for everyone to spread the news and especially the political content. Different political parties use social media platforms to engage their voters and especially youth. This study suggests that social media plays a critical role for youngsters to disseminate information regarding politics and affects the internal and external efficacy of youth by the transmission of knowledge and political participation through social media.

    Political Participation, Social Media Usage, Internal Efficacy, External Efficacy

    (1) Hannan Khan Tareen
    PhD Scholar/ Associate Lecturer, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
    (2) Malik Adnan
    Assistant Professor, Department of Media Studies, The Islamia University of Bahawalpur, Punjab, Pakistan.
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Cite this article

APA

    APA : Tareen, H. K., & Adnan, M. (2021). Political Communication With Social Media In Pakistan: Internal And External Efficacy. Global Social Sciences Review, VI(II), 130-138. https://doi.org/10.31703/gssr.2021(VI-II).14

CHICAGO

    CHICAGO : Tareen, Hannan Khan, and Malik Adnan. 2021. "Political Communication With Social Media In Pakistan: Internal And External Efficacy." Global Social Sciences Review, VI (II): 130-138 doi: 10.31703/gssr.2021(VI-II).14

HARVARD

    HARVARD : TAREEN, H. K. & ADNAN, M. 2021. Political Communication With Social Media In Pakistan: Internal And External Efficacy. Global Social Sciences Review, VI, 130-138.

MHRA

    MHRA : Tareen, Hannan Khan, and Malik Adnan. 2021. "Political Communication With Social Media In Pakistan: Internal And External Efficacy." Global Social Sciences Review, VI: 130-138

MLA

    MLA : Tareen, Hannan Khan, and Malik Adnan. "Political Communication With Social Media In Pakistan: Internal And External Efficacy." Global Social Sciences Review, VI.II (2021): 130-138 Print.

OXFORD

    OXFORD : Tareen, Hannan Khan and Adnan, Malik (2021), "Political Communication With Social Media In Pakistan: Internal And External Efficacy", Global Social Sciences Review, VI (II), 130-138

TURABIAN

    TURABIAN : Tareen, Hannan Khan, and Malik Adnan. "Political Communication With Social Media In Pakistan: Internal And External Efficacy." Global Social Sciences Review VI, no. II (2021): 130-138. https://doi.org/10.31703/gssr.2021(VI-II).14