The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan
The demand for counterfeit goods has exponentially grown and counterfeit goods trade has consequently emerged as a global problem. The present study investigates the determinants that encourage consumers to acquire counterfeit luxury goods. This research further analyzes purchase intention as mediator and gender role as a moderator between the contextual factors and consumer behavior. A quantitative approach was applied through a questionnaire to gather data from 380 Pakistani respondents. The measurement and structural model assessed through Smart PLS. The results confirmed that purchase intention acts as a mediator between hedonic motives, materialism and consumer behavior. However, purchase intention has no mediating effect on economic benefits. Similarly, gender role as moderator was insignificant.
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Consumer Behavior, Counterfeit Luxury Goods, Gender, Pakistan, Purchase Intention.
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(1) Abid Saeed
PhD Scholar, Department of Management Sciences,COMSATS University, Islamabad, Pakistan.
(2) Osman Sadiq Paracha
Assistant Professor, Department of Management Sciences,COMSATS University, Islamabad, Pakistan.
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Cite this article
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APA : Saeed, A., & Paracha, O. S. (2019). The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan. Global Social Sciences Review, IV(II), 211-221. https://doi.org/10.31703/gssr.2019(IV-II).28
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CHICAGO : Saeed, Abid, and Osman Sadiq Paracha. 2019. "The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan." Global Social Sciences Review, IV (II): 211-221 doi: 10.31703/gssr.2019(IV-II).28
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HARVARD : SAEED, A. & PARACHA, O. S. 2019. The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan. Global Social Sciences Review, IV, 211-221.
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MHRA : Saeed, Abid, and Osman Sadiq Paracha. 2019. "The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan." Global Social Sciences Review, IV: 211-221
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MLA : Saeed, Abid, and Osman Sadiq Paracha. "The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan." Global Social Sciences Review, IV.II (2019): 211-221 Print.
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OXFORD : Saeed, Abid and Paracha, Osman Sadiq (2019), "The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan", Global Social Sciences Review, IV (II), 211-221
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TURABIAN : Saeed, Abid, and Osman Sadiq Paracha. "The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan." Global Social Sciences Review IV, no. II (2019): 211-221. https://doi.org/10.31703/gssr.2019(IV-II).28