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THE DETERMINANTS INFLUENCING THE INFLUX OF COUNTERFEIT LUXURY GOODS IN PAKISTAN

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28 Pages : 211-221

http://dx.doi.org/10.31703/gssr.2019(IV-II).28      10.31703/gssr.2019(IV-II).28      Published : Jun 2

The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan

Abstract

    The demand for counterfeit goods has exponentially grown and counterfeit goods trade has consequently emerged as a global problem. The present study investigates the determinants that encourage consumers to acquire counterfeit luxury goods. This research further analyzes purchase intention as mediator and gender role as a moderator between the contextual factors and consumer behavior. A quantitative approach was applied through a questionnaire to gather data from 380 Pakistani respondents. The measurement and structural model assessed through Smart PLS. The results confirmed that purchase intention acts as a mediator between hedonic motives, materialism and consumer behavior. However, purchase intention has no mediating effect on economic benefits. Similarly, gender role as moderator was insignificant.

    Consumer Behavior, Counterfeit Luxury Goods, Gender, Pakistan, Purchase Intention.

    (1) Abid Saeed
    PhD Scholar, Department of Management Sciences,COMSATS University, Islamabad, Pakistan.
    (2) Osman Sadiq Paracha
    Assistant Professor, Department of Management Sciences,COMSATS University, Islamabad, Pakistan.
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APA

CHICAGO

    CHICAGO : Saeed, Abid, and Osman Sadiq Paracha. 2019. "The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan." Global Social Sciences Review, IV (II): 211-221 doi: 10.31703/gssr.2019(IV-II).28

HARVARD

    HARVARD : SAEED, A. & PARACHA, O. S. 2019. The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan. Global Social Sciences Review, IV, 211-221.

MHRA

    MHRA : Saeed, Abid, and Osman Sadiq Paracha. 2019. "The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan." Global Social Sciences Review, IV: 211-221

MLA

    MLA : Saeed, Abid, and Osman Sadiq Paracha. "The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan." Global Social Sciences Review, IV.II (2019): 211-221 Print.

OXFORD

    OXFORD : Saeed, Abid and Paracha, Osman Sadiq (2019), "The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan", Global Social Sciences Review, IV (II), 211-221

TURABIAN

    TURABIAN : Saeed, Abid, and Osman Sadiq Paracha. "The Determinants Influencing the Influx of Counterfeit Luxury Goods in Pakistan." Global Social Sciences Review IV, no. II (2019): 211-221. https://doi.org/10.31703/gssr.2019(IV-II).28