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LINKING STRATEGIC ORIENTATIONS DYNAMIC CAPABILITIES AND FIRM PERFORMANCE EVIDENCE FROM THE PAKISTANI PHARMACEUTICAL INDUSTRY

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20 Pages : 155-162

http://dx.doi.org/10.31703/gssr.2019(IV-III).20      10.31703/gssr.2019(IV-III).20      Published : Sep 2019

Linking Strategic Orientations, Dynamic Capabilities, and Firm Performance: Evidence from the Pakistani Pharmaceutical Industry

Abstract

    The paper aims to extend the resource-based view to dynamic capability view under dynamic environment, by investigating the effects of three strategic orientations (i.e., customer, competitor, and technology) on firm performance mediated through dynamic capabilities. A sample of 180 pharmaceutical firms of Pakistan was drawn using simple random sampling. Data was collected through a self-administrated questionnaire and analyzed using the variance-based structural equation modeling. The findings demonstrated that customer, competitor, and technology orientations have both a direct and indirect relationship with firm performance. The study offers Pakistani pharmaceutical firms a better comprehension of their strategic orientations and demonstrates how the alignment of strategic orientations with dynamic capabilities may result in better firm performance.

    (1) Shehla Zaman
    Ph.D. Scholar, Department of Management Sciences,COMSATS University Islamabad, Islamabad Campus, Pakistan.
    (2) Aneel Salman
    Assistant Professor, Department of Management Sciences,COMSATS University Islamabad, Islamabad Campus, Pakistan.
    (3) Omer Farooq Malik
    Assistant Professor, Department of Management Sciences,COMSATS University Islamabad, Islamabad Campus, Pakistan.
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Cite this article

APA

    APA : Zaman, S., Salman, A., & Malik, O. F. (2019). Linking Strategic Orientations, Dynamic Capabilities, and Firm Performance: Evidence from the Pakistani Pharmaceutical Industry. Global Social Sciences Review, IV(III), 155-162. https://doi.org/10.31703/gssr.2019(IV-III).20

CHICAGO

    CHICAGO : Zaman, Shehla, Aneel Salman, and Omer Farooq Malik. 2019. "Linking Strategic Orientations, Dynamic Capabilities, and Firm Performance: Evidence from the Pakistani Pharmaceutical Industry." Global Social Sciences Review, IV (III): 155-162 doi: 10.31703/gssr.2019(IV-III).20

HARVARD

    HARVARD : ZAMAN, S., SALMAN, A. & MALIK, O. F. 2019. Linking Strategic Orientations, Dynamic Capabilities, and Firm Performance: Evidence from the Pakistani Pharmaceutical Industry. Global Social Sciences Review, IV, 155-162.

MHRA

    MHRA : Zaman, Shehla, Aneel Salman, and Omer Farooq Malik. 2019. "Linking Strategic Orientations, Dynamic Capabilities, and Firm Performance: Evidence from the Pakistani Pharmaceutical Industry." Global Social Sciences Review, IV: 155-162

MLA

    MLA : Zaman, Shehla, Aneel Salman, and Omer Farooq Malik. "Linking Strategic Orientations, Dynamic Capabilities, and Firm Performance: Evidence from the Pakistani Pharmaceutical Industry." Global Social Sciences Review, IV.III (2019): 155-162 Print.

OXFORD

    OXFORD : Zaman, Shehla, Salman, Aneel, and Malik, Omer Farooq (2019), "Linking Strategic Orientations, Dynamic Capabilities, and Firm Performance: Evidence from the Pakistani Pharmaceutical Industry", Global Social Sciences Review, IV (III), 155-162

TURABIAN

    TURABIAN : Zaman, Shehla, Aneel Salman, and Omer Farooq Malik. "Linking Strategic Orientations, Dynamic Capabilities, and Firm Performance: Evidence from the Pakistani Pharmaceutical Industry." Global Social Sciences Review IV, no. III (2019): 155-162. https://doi.org/10.31703/gssr.2019(IV-III).20