Current article aims to investigate the rhetoric used in one of the biggest scams in
the history of online education known as the "AXACT scandal". The key purpose
is to unfold the real situation by finding the strategies used for deception and to identify the fallacious
tactics that stay hidden from the eyes of the website audiences. The research has not only attempted
to recognize the rhetorical situation but also looks into the
techniques of persuasion (logos, pathos and ethos) that were used
in making the advertising claims. Further, the logical fallacies
associated with the rhetorical appeals have been identified. The
article finds that the deceptive rhetoric has been used in a number
of ways in order to make the content persuasive. Moreover, there
are a number of fallacious appeals that have been used to make
the claims look attractive to the website visitors.
Assistant Professor, Department of Humanities, COMSATS, Abbottabad Campus, Pakistan.
Assistant Professor, Department of English, FATA University, Kohat, KP, Pakistan.
Lecurer, Department of English, FATA University, Kohat, KP, Pakistan.
Rhetoric of Deceit, Persuasive Claims, AXACT Website, AXACT Scandal