Abstract
In todays modern globalized world, the power and impact of media in different aspects of human
life are universally acknowledged. The elements of feminism in media have been widely
researched in the past, but, how feminist ideas are portrayed in childrens media largely remains unexplored. The
aim of this research is to explore the presentation of feminist concepts, notions, and ideas in a specific genre of
childrens media – animations – through verbal and non-verbal language
including verbal discourse, expressions, and overall communicative
symbolism. The sample of the study consists of fourteen famous
animations which are selected through purposive sampling. The results
reveal that the feminist ideas and concepts presented deal with the
empowerment and liberation of women, and hinted towards real-life
womens issues such as education, adolescence, abuse, oppression, gender
equality in work and employment, personal choice and other political,
social and economic issues rather than presenting stereotypical image of
women.
Authors
Izzah Shahid
Student, Department of English, Fatima Jinnah Women University, The Mall, Rawalpindi, Punjab, Pakistan.
Fakhira Riaz
Assistant Professor, Department of English, Fatima Jinnah Women University, The Mall, Rawalpindi, Punjab, Pakistan.
Akifa Imtiaz
Assistant Professor, Department of English, Fatima Jinnah Women University, The Mall, Rawalpindi, Punjab, Pakistan.
Keywords
Feminism, Language, Gender, Animation, Media
DOI Number
10.31703/gssr.2019(IV-IV).28
Page Nos
217-223
Volume & Issue
IV - IV
