http://dx.doi.org/10.31703/gssr.2023(VIII-I).07
10.31703/gssr.2023(VIII-I).07
Published : Mar 2023
What Drives Cryptocurrency Acceptance? Evidence from Pakistan
In this study, the proposed model of acceptance factors of cryptocurrencies was analyzed to recognize user behavioral intention by using; web quality, facilitating conditions, perceived risk, e-WOM, and perceived ease of use with the mediating role of the trust factor. An efficient and effective better arrangement of understanding this unique virtual delusion of the use of cryptocurrencies has become an essential part of the virtual world for each stakeholder. So many deliberations on the regulatory frameworks of cryptocurrencies have taken place among government regulators, financial advisors, tax consultants, politicians, thinkers, economists, and lawmakers, but there is inconclusive evidence on legislation in Pakistan.
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Trust, Web Quality, Perceived Risk, Perceived Ease of Use, e-WOM
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(1) Khurram Ashfaq
Assistant Professor, College of Commerce, Government College University, Faisalabad, Punjab, Pakistan.
(2) Hafiz Tassawer Nadeem
College of Commerce, Government College University, Faisalabad, Punjab, Pakistan.
(3) Farhan Iftikhar
College of Commerce, Government College University, Faisalabad, Punjab, Pakistan.