This research examines the impact of brand addiction and self-liking in the relationship between big fiver personality traits and Electronic word of mouth (E-WOM). This research study is based upon a survey method, data from 233 respondents were collected to examine the impact of independent on dependent variables through mediation and moderation. Mediation and moderation were tested through Process and Hayes. The results of the present study show that the big five personality traits are a significant association with E-WOM. Results also reveal that brand addiction mediates while self-liking does not moderate the association between big five personality traits and E-WOM. This study also includes managerial implications, limitations and direction for future research.

The current study aimed to compare early adult neuroticism between the sexes. Investigating the relationship between early adult neuroticism and stress, anxiety, and depression was the other objective. The current study was carried out using a cross-sectional survey research approach. Each subject was contacted directly by the researcher, and each person's data was gathered separately. The study's 200 participants included an equal number of male and female pupils. A purposive sample method was used when selecting the participants. A Big Five Inventory (BFI) subscale was used to quantify neuroticism.Generally,the BFI dependability varied from 0.80 to 0.89. The scale for stress, anxiety, and depression was also used. Among young adults, neuroticism is a positive predictor of stress, anxiety, and depression. In summary, this research offers valuable insights into how personality traits impact mental health and how neuroticism plays a part in predicting the likelihood of internalizing psychological issues in early adulthood.