The present paper focused on finding out attitudes of parents towards their daughters' higher education in Khyber Pakhtunkhwa, Pakistan. The objective was to find out the attitude of parents towards their daughters' higher education. The study was delimited to male parents of three districts, namely Dir Lower, Dir Upper and Swat. The target population was 4872 male parents. A sample of 360 male parents was selected according to L.R Gay sample selection table, and self-developed five Likert scale questionnaires were distributed among them. The data was fed into SPSS version 16 and analyzed through percentage and chi-square. The study found that positive attitude of parents had good effects on their daughters' higher education and recommended that government should increase the number of institutes, provide facilities at female higher education institutes and encourage the community to make parents' attitudes positive.