Technology has influenced every aspect of life. Journalism and communication industries have also widely adapted to it. Traditional journalism has been revolutionized altogether with the implication of technology. From news production to news distribution, everything has become abrupt and unobstructed. This study focuses on the impact of technology on traditional journalism in Pakistan. An in-depth interview method has been employed as a research method. Providing insight into the issue, main research objectives include (i) analyze the scope of technology in Pakistani Journalism, (ii) exploring technological literacy in Pakistani journalism and (iii) seeing the impact of technology on the production and dissemination of journalistic content in Pakistan. This study concluded that technology had altered the overall landscape of journalism in Pakistan. It has assisted journalistic practices in a considerably effective way. Although there are constructive effects of mobile journalism, the concerns over authenticity and credibility of the media content have also been raised in Pakistan.

Competition and complexity have increased many folds in professional arenas. The world is now becoming more integrated. However,the trend of personal success is gaining more importance in our lives. The process of Personal Branding is similar to Celebrity Branding. Professionals use it as a tool for creating an intended professional image and enhancing career success. There have been books and research on Personal Development,self-improvement, and personal management since 1960. However, Personal Branding is differentiated from regular branding practices as it focuses on personal strengths and talents. It helps the professionals to differentiate themselves from their competitors and achieve intended professional goals.Personal Branding is not synonymous with becoming famous or acquiring celebrity status. Instead, it focuses on building a reputation as a professional and creating a positive image for the relevant target audience.

This research study explores the relationship between green marketing strategies and Pakistani consumers' green buying intentions (GBI), with a focus on the moderating effect of greenwashing. Data was collected quantitatively from 60 participants, covering a variety of different attributes such as age, income level, occupation, and education. The results showed that green pricing strategies have less effect on GBI than green product, place, and promotional initiatives. Altogether the paper highlights that greenwashing has a negative moderating effect on the association between green marketing strategies and GBI, demonstrating that consumers' perception of false environmental promises may hinder marketing endeavors.