The study titled "Water conservation attitude of residents of
Rawalpindi" was conducted in the Rawalpindi Cantonment
Board (RCB) area of Rawalpindi. The current study used a Quantitative research
design and cross-sectional in nature. A total of 399 sampled respondents were
selected by the Random sampling technique, and responders were male and
female residents of Rawalpindi. The aim of the current study was to explore the
residents' attitudes to water conservation and their consumption practices. For
intending to study and understanding the topic with theoretical perspective
researcher used the Theory of Reasoned Action/Planned Behavior by Ajzen and
Fishbein (1980). Reliability analysis was carried out on the entire variables and
explored a Cronbach Alpha of (.721). Hypothesis testing of the study showed
that a positive association exists between attitudes and behavior towards water
conservation, and with higher education, people exhibit a positive attitude to
water conservation behavior.
1-Adeela Iftikhar MS Scholar, Department of Sociology, International Islamic University Islamabad, Pakistan.2-Neelam Farid Assistant Professor, Department of Sociology, International Islamic University Islamabad, Pakistan.3-Sadia Nawaz Teaching Research Associate, Department of Sociology, International Islamic University Islamabad, Pakistan.
Water Consumption, Consumption Habits and Practices, Water-Efficient Appliances, Attitude towards Water