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MEDIA IMPERIALISM AND CULTURAL DISSATISFACTION A CASE STUDY OF UNDERGRADUATE STUDENTS IN ISLAMABAD

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13 Pages : 100-107

http://dx.doi.org/10.31703/gssr.2019(IV-I).13      10.31703/gssr.2019(IV-I).13      Published : Mar 1

Media Imperialism and Cultural Dissatisfaction: A Case Study of Undergraduate Students in Islamabad

Abstract

    The objective of the research was to dig out the effects of exposure to western television channels among the undergraduate students in Islamabad on their cultural dissatisfaction. The extent of dissatisfaction about Pakistani culture and positive assumptions in favor of western culture was noted. A convenient sampled survey with equal representation of male and female gender was applied. It was found that exposure to western television channels makes an alien world in the minds of audience (t=3.02). A considerable variance in assumption inclined to foreign culture was assessed (β=0.32). Moreover, income and time spent remained the important factors to make the western alien culture a reality.

    Assumption, Cultural Dissatisfaction, Media Imperialism, Undergraduate Students

    (1) Farrukh Nazir
    PhD Scholar, Center for Media and Communication Studies, University of Gujrat, Punjab, Pakistan.
    (2) Arshad Ali
    Assistant Professor, Center for Media and Communication Studies, University of Gujrat, Punjab, Pakistan.
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Cite this article

APA

    APA : Nazir, F., & Ali, A. (2019). Media Imperialism and Cultural Dissatisfaction: A Case Study of Undergraduate Students in Islamabad. Global Social Sciences Review, IV(I), 100-107. https://doi.org/10.31703/gssr.2019(IV-I).13

CHICAGO

    CHICAGO : Nazir, Farrukh, and Arshad Ali. 2019. "Media Imperialism and Cultural Dissatisfaction: A Case Study of Undergraduate Students in Islamabad." Global Social Sciences Review, IV (I): 100-107 doi: 10.31703/gssr.2019(IV-I).13

HARVARD

    HARVARD : NAZIR, F. & ALI, A. 2019. Media Imperialism and Cultural Dissatisfaction: A Case Study of Undergraduate Students in Islamabad. Global Social Sciences Review, IV, 100-107.

MHRA

    MHRA : Nazir, Farrukh, and Arshad Ali. 2019. "Media Imperialism and Cultural Dissatisfaction: A Case Study of Undergraduate Students in Islamabad." Global Social Sciences Review, IV: 100-107

MLA

    MLA : Nazir, Farrukh, and Arshad Ali. "Media Imperialism and Cultural Dissatisfaction: A Case Study of Undergraduate Students in Islamabad." Global Social Sciences Review, IV.I (2019): 100-107 Print.

OXFORD

    OXFORD : Nazir, Farrukh and Ali, Arshad (2019), "Media Imperialism and Cultural Dissatisfaction: A Case Study of Undergraduate Students in Islamabad", Global Social Sciences Review, IV (I), 100-107

TURABIAN

    TURABIAN : Nazir, Farrukh, and Arshad Ali. "Media Imperialism and Cultural Dissatisfaction: A Case Study of Undergraduate Students in Islamabad." Global Social Sciences Review IV, no. I (2019): 100-107. https://doi.org/10.31703/gssr.2019(IV-I).13